ATLAS SkillTech University: India's 1st Urban Multidisciplinary University ATLAS SkillTech University

Choose Your Specialisation

Hyper Specialisation

Master AI-driven financial analytics, financial modelling, fintech, Bloomberg-like datasets (where available), and Python for simple predictive tasks, along with capital strategy, to lead financial decisions across industries.

Marketing

Dive into growth strategy, branding, digital media, consumer insights, AI-powered marketing, and hands-on use of tools such as Meta Ads, GA4, and basic SEO tools in a fast-evolving marketing landscape.

Entrepreneurship & Family Business

Build, scale, or transform your own venture or family enterprise with strategic tools, mentorship, AI-enabled business solutions, and investor access.

Business Analytics

Develop data-driven decision-making skills using tools like PythonSQL, and Tableau to power business intelligence. Courses introduce Python, and visualization platforms (Tableau/Power BI) through guided labs.

Digital Marketing and Advertising

Master AI-enabled campaign optimisation, social media strategy, advanced SEO & performance marketing, digital media & advertising strategy and analytics to drive data-backed marketing decisions.

Review Your Curriculum

The MBA in Marketing at ATLAS ISME is built for future CMOs, brand leaders, digital marketers, and consumer strategists. Whether you want to craft powerful brands, design breakthrough campaigns, or shape global consumer trends — this program gives you the skills to excel in a fast-evolving marketplace.

You’ll learn to integrate creativity with analytics, consumer insights with digital strategy, and branding with innovation. From product management to brand storytelling, sales strategy to global marketing, advertising to social media — every subject is taught with real-world marketing applications.

Consumer Behavior

Brand Management

Digital Strategy

Advertising & Media

Sales & Negotiation

Global Marketing

Marketing Analytics

Product Strategy

Marketing Ethics

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Capstone Project

Master consumer insights and behavior-driven strategies.

Build, manage, and scale impactful brands.

Design digital-first,
multi-channel marketing campaigns.

Apply data-driven marketing analytics effectively.

Lead ethically with global marketing perspectives.

Drive business growth through innovative marketing leadership.

Semester 1

Builds strong foundations in marketing, consumer behavior, business communication, economics, and analytics, preparing students with strategic thinking and customer-centric decision-making skills.

Professional Communication and Presentation Skills- Career and Leadership Development - I

Develops impactful communication and presentation techniques, enhancing clarity, confidence, and persuasion skills crucial for professional success, leadership roles, and collaborative workplace environments.

‍Geo Politics and International Business

Provides insights into international markets, cultural diversity, economic systems, and global business trends, preparing students to make informed strategic decisions in a dynamic economy.

Financial Statement Analysis

Learn to interpret financial statements, assess profitability, liquidity, and solvency, and apply analytical tools for strategic decision-making, valuation, and business performance evaluation in diverse industries.

The 21st Century Marketing

Explore modern marketing strategies, consumer behavior shifts, digital integration, and branding innovations, equipping you to craft impactful campaigns in today’s dynamic, competitive business environment.

Entrepreneurship and Family Business

Gain foundational knowledge of entrepreneurship and family business dynamics, focusing on opportunity identification, innovation, governance, succession planning, and strategies to build sustainable ventures across generations.

Driving Decisions by Excel And Modern Age AI Tools

Master Excel from fundamentals to advanced analytics, covering data organisation, visualisation, forecasting, decision modelling, and generative AI tools to automate insights and solve complex business problems.

Introduction to Digital Marketing

Understand the fundamentals of digital marketing, including SEO, social media, content strategies, and analytics, to design campaigns that drive engagement, brand growth, and conversions.

Semester 2

Introduces hyper-specialisation in marketing with brand management, global marketing, ethics, and applied projects, developing expertise in integrated campaigns and market expansion strategies.

Managing Self and People Skills with Human Centered Design Thinking- Career and Leadership Development- II

Develops emotional intelligence, leadership, and teamwork skills; applies design thinking for user-centric problem solving; and strengthens personal branding and networking to enhance professional presence and career growth

CSR, SDGs, Business Research

Explores corporate social responsibility, sustainable development goals, and business research methods to integrate ethical practices and informed decisions into corporate strategies.

Behavior Based Selling & Negotiation (BBSN)

Develops persuasive selling skills using psychology-driven negotiation strategies, enhancing customer engagement and achieving mutually beneficial outcomes in competitive business environments.

Product & Brand Management

Covers strategies to design, manage, and grow successful brands, emphasizing positioning, differentiation, and lifecycle management for sustained competitive advantage.

Media Strategy

This subject covers integrated media planning, media selection, and campaign optimisation in digital and traditional channels.

Retail & E-commerce Strategy

Students analyse modern retail formats, omnichannel experiences, and digital commerce ecosystems. The course equips learners to develop data-driven retail strategies that enhance customer engagement and drive conversion.

Semester 3

Focuses on advanced digital marketing, advertising, and analytics while strengthening leadership, resilience, and applied research for real-world marketing innovation and competitiveness.

Organizational Behaviour & Human Values - Career and Leadership Development - III

Learn to make strategic, big-picture decisions by evaluating competition, allocating resources, and planning for long-term success, while developing adaptability, resilience, and effective leadership in dynamic environments.

Economics and Cyber Governance

Applies economic theories to real-world business challenges, analyzing data, assessing trade-offs, and making strategic decisions, while integrating cybersecurity, risk management, and digital resilience for technology-driven business protection.

Internship Dissertation

Provides hands-on industry experience and research opportunities, enabling practical application of skills, problem-solving, and development of actionable insights for real-world business challenges.

Marketing Analytics for Managers

Equips managers with data-driven insights, predictive tools, and applied analytics to optimize campaigns, enhance decision-making, and drive measurable results.

Legal and Ethical Aspects of Marketing

Examines laws, ethical dilemmas, and compliance in advertising, branding, and consumer protection, ensuring responsible, transparent, and fair marketing practices.

Sales and Distribution Management

Covers the design and management of sales networks, channel structures, and distribution logistics. Strengthens operational planning and market execution strategies for effective revenue generation.

B2B Marketing

Focuses on marketing principles tailored to business-to-business environments and industrial markets. Examines buyer behavior, value creation, and long-term relationship-building in complex ecosystems.

Semester 4

Emphasizes strategic marketing leadership, corporate governance, supply chain integration, and capstone projects, preparing graduates for global marketing leadership and entrepreneurial excellence.

Corporate Governance, Professional Ethics & Law - Career and Leadership Development - IV

Covers governance, legal frameworks, and ethics, ensuring compliance and accountability, while emphasizing diversity, inclusion, and capstone projects to apply leadership in solving complex, real-world business challenges.

Corporate Strategy & Supply Chain Analytics

Teaches analytical tools to optimize supply chains for efficiency, sustainability, and responsiveness, while providing corporate strategy frameworks to develop critical thinking, long-term vision, and effective business leadership.

International Marketing

Focuses on global markets, cultural insights, and cross-border strategies, preparing marketers to design effective campaigns and manage brands internationally with confidence.

Sustainable Marketing in Practice

Teaches eco-conscious marketing, sustainability-driven consumer behavior, and green branding strategies with hands-on projects to align business growth with environmental responsibility.

Marketing for the Hinterlands

This subject examines rural markets, low-income consumer behaviour, and last-mile distribution models. Students learn to design inclusive, context-specific marketing strategies for underserved populations.