BBA (Hons.) Majoring in Marketing/Finance
/Business Analytics

ATLAS BBA (Hons.) is built for future founders, brand leaders, and finance pros who want more than just a degree — they want an edge.

Apply for Jul '26 Intake

Download Brochure

Duration

4-Year Hons.

(Option to get degree after year 3)

Eligibility Criteria

60% in Class XII

(Any Stream) or equivalent IB / A-Levels with Maths

Next Intake

July 2026

Session begins from 15th July 2026

Design your degree in 2 steps

Your future is not one-size-fits-all — so why should your degree be? At ATLAS ISME, design a business education that's as dynamic as the world you're entering.

1

Major Track (Choose One)

Marketing

Finance

Business Analytics

The BBA (Hons.) in Marketing at ATLAS ISME is designed to nurture creative, strategic, and data-savvy marketers who can shape brands and drive growth in a dynamic global marketplace. The program builds strong foundations in consumer psychology, digital strategy, brand management, and marketing analytics.

Learning is immersive — through live projects, brand simulations, marketing labs, and masterclasses with industry leaders. Each concept, from consumer insight to digital transformation, is explored through real business challenges. By the end of the program, you’ll be equipped to craft compelling campaigns, lead market strategies, and build brands that inspire — across industries, startups, or your own entrepreneurial journey.

#1

Brand Management & Strategy

#2

Market Research & Data-Driven Campaigns

#3

Digital Marketing & Analytics

#4

Market Research & Data-Driven Campaigns

#5

Market Research & Data-Driven Campaigns

#6

Market Research & Data-Driven Campaigns

#7

Brand Management & Strategy

#8

Market Research & Data-Driven Campaigns

#9

Digital Marketing & Analytics

#9

Market Research & Data-Driven Campaigns

#1

Understand markets and consumers to influence business outcomes

#2

Build impactful brands across industries and platforms

#3

Use data and tools to drive high-performing campaigns

#4

Turn insights into strategy that delivers results

#5

Create brand stories that attract and retain customers

#6

Leverage emerging technologies to optimize user experiences and engagement

Brand
Manager

Digital Marketing Specialist

Marketing Strategist

Social Media
Manager

Product Marketing Manager

Performance Marketing Manager

Content Marketing Lead

Consumer Insight Analyst

Growth
Hacker

Media
Planner

E-commerce
Strategist

Market
Research Analyst

2

Minor Track (Choose one)

Master financial concepts like investment, valuation, and budgeting to help organizations grow and thrive. The Finance minor equips you with practical knowledge for careers in corporate finance, banking, and investment management.

Entrepreneurship

Turn your ideas into action by exploring what it takes to launch new ventures or drive innovation within organizations. This minor sharpens your creative thinking, leadership, and problem-solving skills through real-world projects and collaboration.

Business Analytics

Harness the power of data to make smarter business decisions. Learn to analyze trends, visualize information, and use quantitative tools, preparing you to impact marketing, finance, and strategy teams with data-driven insights.

Human Resource Management

Become an expert in shaping workplace culture. Dive into strategies for hiring, team-building, and employee engagement, gaining hands-on experience to lead people-focused organizations.

Supply Chain Management

Engineer organizational efficiency by optimizing business processes and managing supply chains. Gain practical skills to improve logistics, streamline workflows, and deliver smooth customer experiences.

Economics & Public Policy

Explore the economic forces and policies that affect businesses and markets worldwide. Learn how economic analysis supports better decision-making and how public policy drives innovation and shapes industries.

3

Review Your Curriculum

Major

Marketing

Minor

Entrepreneurship

Semester 1

This course set covers core management, marketing, finance, and entrepreneurship, integrating AI, Excel, and design thinking, with insights into consumer behavior and Indian psychology for effective, data-driven decision-making.

Principles of Management

Explore foundational management concepts, including planning, organizing, leading, and controlling, to effectively run organizations.

Marketing Management & Consumer Behaviour

Understand marketing strategies and how consumer psychology drives purchasing decisions to create impactful campaigns.

Basics of Finance / Design Thinking for Businesses

Learn essential financial principles for business decisions, or apply design thinking to innovate and solve business challenges creatively.

Entrepreneurship Fundamentals

Gain insights into starting and managing ventures, developing business models, and fostering an entrepreneurial mindset.

Indian Behavioural Psychology

Study behavioral patterns, cultural influences, and psychological principles shaping individual and collective decision-making in India.

AI Tools and Excel for Decision Making

Develop skills to leverage AI technologies and Excel analytics for data-driven and efficient decision-making in business contexts.

ATLAS Elective

Expands learning with interdisciplinary exposure that supports analytical and managerial growth.

Semester 2

This set covers digital marketing, finance, innovation, economics, communication, and India’s constitutional framework for navigating modern business effectively.

New-age Business Models

Explore how digital transformation, sustainability, and innovation are reshaping traditional business frameworks for the future economy.

Digital Marketing

Learn strategies to build and grow brands online using SEO, social media, analytics, and content-driven marketing.

Financial Statement Analysis / Systems Thinking for Innovation

Understand how to interpret financial data for strategic decision-making, or apply systems thinking to design innovative, interconnected business solutions.

Economics

Gain a foundational understanding of market dynamics, economic policies, and their impact on global and local business environments.

Business Communication

Develop strong verbal and written communication skills to effectively express ideas and collaborate in professional settings.

Statistics for Business / Creative Thinking & Problem Solving

Master data interpretation for business insights, or strengthen creative reasoning to tackle complex challenges with innovative solutions.

ATLAS Elective / Social Project

Gain real-world experience by applying classroom concepts in a professional setting. Build skills, confidence, and industry exposure.

Orientation of Indian Constitution

Understand the key principles, rights, and governance structures shaping India’s constitutional and civic framework.

Semester 3

This semester integrates marketing innovation with strategic research and sustainability, encouraging practical application through internships and family business insights.

Selling & Negotiation

Learn to evaluateDevelops persuasive communication and client management skills through real-world negotiation simulations and case exercises. financial securities, manage risk, and construct optimised investment portfolios.

SEO & SEM Strategy

Covers live search engine marketing projects, keyword optimization, and analytics-driven digital campaign performance.

Design Thinking & MVP Management

Focuses on creative problem-solving through iterative prototyping and user-centered innovation to build viable business solutions.

Dynamics of Family Managed Business

Explores governance, succession, and growth strategies in family-run enterprises within the Indian business context.

Business Research Methods

Develop practical research skills for designing studies, collecting data, and analyzing results for informed decisions.

Internship

Apply classroom learning to real-world industry settings through structured professional experience.

Environmental Science and Sustainability

Understand environmental systems and integrate sustainability strategies into business practices.

Semester 4

This semester emphasizes human resource management, digital marketing, and entrepreneurial innovation, fostering analytical and ethical decision-making for dynamic market growth.

Organizational Behaviour & Human Resource Management

Explore motivation, leadership, team dynamics, and talent management to drive organizational success.

Content and Social Media Marketing

Hands-on approach to brand storytelling, social media strategy, and performance tracking using live tools.

Marketing Analytics

Focuses on interpreting marketing data to optimize campaigns, customer segmentation, and ROI measurement.

Fundamentals of Social Entrepreneurship

Introduces impact-driven business models combining innovation, community development, and sustainability.

Growth Hacking & Entrepreneurial Marketing

Teaches agile marketing, digital experimentation, and startup scaling strategies for competitive markets.

Business Legal Communication and Ethics

Learn legal frameworks, ethical business practices, and effective professional communication.

Semester 5

This semester sharpens expertise in advanced marketing, AI-driven business tools, and entrepreneurial finance, integrating creativity, analytics, and innovation for market-ready leadership.

Building & Managing Brands

Explores brand identity creation, positioning, and long-term value through storytelling and consumer psychology.

Advanced Digital Marketing

Focuses on AI-driven advertising, SEO strategy, and marketing automation for high-impact digital campaigns.

Fundraising & Venture Capital

Covers investor relations, pitch development, and capital acquisition strategies for emerging ventures.

IP Laws & Startup Ecosystems

Introduces intellectual property frameworks and startup regulatory landscapes that protect innovation.

AI Tools for Business

Leverage AI to streamline workflows, automate processes, and enhance decision-making.

Internship

Apply classroom learning to real-world industry settings through structured professional experience.

Data Storytelling (Effective Communication)

Transform complex data into clear, actionable narratives for business decisions.

Semester 6

This semester integrates strategic thinking, innovation, and entrepreneurship with technology-driven insights and ethical foundations drawn from India’s philosophical heritage.

Strategic Management

Learn to formulate, implement, and evaluate business strategies for sustainable growth and competitive advantage.

Retail Management & E-commerce

Examines omnichannel retail models, consumer experience design, and data-driven online retail strategies.

Advertising & PR

Explores persuasive communication, media planning, and reputation management for brand equity building.

Entrepreneurship Launchpad

Guides students through the ideation-to-execution journey using business model design and startup incubation.

Innovation in FMBs

Highlights transformation and modernization strategies for Family Managed Businesses through innovation frameworks.

Emerging Trends in Technology

Study the impact of AI, blockchain, and other emerging technologies on business innovation.

Ancient Indian Languages and Philosophy

Explore India’s linguistic and philosophical heritage to understand ethics, logic, and leadership principles.

Semester 7

This semester sharpens global business understanding, integrated marketing, and startup scalability while reinforcing research-driven academic and professional writing skills.

International Business & Global Perception

Understand how global markets, cultural diversity, and trade policies shape business strategies and cross-border operations.

Integrated Marketing Communication

Focuses on harmonizing advertising, PR, digital, and brand communication for cohesive marketing impact.

Scaling Startups

Examines strategies for sustainable business growth through funding, operations, and market expansion.

Internship

Apply classroom learning to real-world industry settings through structured professional experience.

Academic Writing Skills

Develop research and writing skills to produce analytical, evidence-based business documents.

Semester 8

This semester deepens expertise in data analytics, visualization, governance, and research, emphasizing evidence-based insight and ethical leadership in business contexts.

Advanced Data Analysis Tools

Master advanced analytical techniques to extract actionable insights from complex business data.

Data Visualisation

Learn to communicate data effectively through clear and compelling visualizations.

Corporate Compliance and Ethical Leadership

Explores the frameworks of governance, corporate responsibility, and ethical leadership essential for sustainable business operations.

Dissertation for Research Track

Conduct in-depth research on a chosen topic, integrating analytical and academic writing skills into a comprehensive study.

Download Curriculum

Why Choose BBA (Hons.) Majoring in Marketing/Finance/Business Analytics at ATLAS?

Future-Ready Curriculum

These are the right subjects to be future ready, the right programs to study to get a holistic learning about business.

01

Learn from Industry,
Not Just Academia

Courses led by CXOs, founders, investors, and global professionals.

02

Foundation Year: Build Your Base. Discover Your Edge.

In your first year, you’ll gain a holistic view of business across marketing, finance, entrepreneurship, and strategy building critical thinking and leadership skills.

03

Global Is Built In

Access Global Immersions, International Summer Schools, International faculty workshops & masterclasses, and Master’s progression pathways.

04

Built For Outcomes

Internship-ready. Startup-ready. Grad school-ready. Choose your path and we’ll help you launch it.

05

Practice > Theory

From day one, you’ll engage in live projects, business simulations, mock stock exercises, and brand sprints gaining experience through immersive courses and interactive sessions, all while building skills in problem-solving, communication, and decision-making.

06

Where concepts meet execution,
in and beyond the classroom.

The BBA (Hons.) Majoring in Marketing or Finance are designed to immerse you in the realities of business from day one. Through real-world simulations, industry projects, and hands-on learning experiences, you’ll develop the skills that top employers value most.

Live Industry
Projects

In marketing strategy, market research, and financial analysis

Startup Street Collaborations

Run brand campaigns or develop finance models for real ventures

Client Campaign Execution

Across digital, retail, and
fintech sectors

Field Research, Consumer Surveys

Hands-on Learning to real world research and data insights

Internships & Global Immersions

With agencies, corporates, and investment firms

Industry Projects & Showcases

Where you pitch to professionals and potential investors

Live Case
Studies

Drawn from top brands, startups, and financial institutions

Strategy & Financial Simulations

Replicating real-time business environments

Sprints & Investment Challenges

That test your creative and analytical thinking.

CXO-Led Masterclasses

From experts in marketing, finance, consulting, and beyond

Marketing &
Finance Labs

With live data, dashboards, and campaign tools

Design Jams &
Crisis Simulations

For high-pressure decision-making

Student Voices: Real Voices from the Program

Hear from our students

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At ATLAS, we’re not just learning from books, we get to work on real challenges that actually make a difference.

Eshan Thackur

3rd Year
BBA Student

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It feels like running our own little company sometimes.That hands-on experience is what makes being here so exciting.

Mahafrin Deboo

3rd Year
BBA student

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I love the professors here and their enthusiasm, its not what they teach but what they bring to the class.

Ayush Bhatia

Class of 2023
BBA student

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I always thought I knew Entrepreneurship, my perspective completely changed, thanks to my professors at ATLAS ISME

Diya Chanda

Class of 2023
BBA student

Your guide to joining ATLAS BBA

A 4-step admission process

01

Submit the Application Form

Apply for Jul’ 26 Cohort

02

Complete the Busines Aptitude Test (BAT)

View a Sample Paper

03

Attend your Online Interview

View sample interview questions

04

Attend the Collaborative Accelerator

Collaborative Accelerator?

Eligibility

Indian Boards (ISC / CBSE / State Boards)

Minimum 50% overall in Class XII

A-Levels (UK)

Minimum grades A/B/C in 2 subjects

International Baccalaureate (IB)

Minimum of 24 points in 3 HL & 3 SL subjects

Fee Structure

We believe in clarity. Here’s a simple year-on-year breakdown of our fees!

Admissions Policy

Loans & Scholarships

That’s right – Funding just got easier! We partner with India’s top banks to support your journey to success. And, Our ATLAS Scholarship is there to enable access to world-class education for you and build a lifelong growth.

Education Loans

ATLAS Scholarships

Your Home Away From Home

Safe, comfortable housing for first-year students with a supportive community.

Student Housing at ISME

More questions?

Let our AI Assistant answer your queries

Questions? We can read your mind

ISDI is one of the most prestigious institutions, renowned for its global-standard design education in India, offering programs in collaboration with Parsons School of Design, New York. The institute provides a multidisciplinary curriculum focused on hands-on learning and innovation. By integrating live learning experiences and global immersion programmes, ISDI transforms students into creative thinkers and leaders. ATLAS ISDI stands out from other design schools with:

Pivoting around the principles of innovation, it prepares students to transform the world of design through an entrepreneurial and tech-savvy approach.
With an exceptional curriculum, meticulously designed in collaboration with Parsons School of Design, it ensures students have a wholly transforming experience while studying.
BBA Hons. in AI & Emerging Technologies
Strategically located in Mumbai’s BKC, it exposes students to the vibrant and cultural spirit of the city.

ATLAS ISDI offers undergraduate, postgraduate, and other courses for its students.

ATLAS ISDI provides B. Des to its students in various subjects. The undergraduate B. Des programme is a four-year course that enables students to enhance their focus on strategic thinking, design, and innovation.

The undergraduate B. Des program offers 7 programs in various design subjects, such as:

Communication Design
Fashion Design
Fashion Communication & Styling
Interior Design
Product Design
Strategic Design Management
Animation & VFX

The postgraduate programme focuses on entrepreneurial and design thinking skills.

ATLAS ISDI is a well-known institution for many reasons. Its exclusive collaboration with Parsons School of Design stems from its position as a renowned institution. The key factors setting ISDI apart are:

The undergraduate B. Des program offers 7 programs in various design subjects, such as:

Location: It is in the heart of Mumbai and surrounded by the best design organisations.
Industry-focused approach: With industry stalwarts and meteors guiding students, individuals not only learn from practical knowledge but also learn from experience.
Networking: Students can work and interact with professionals in other fields, strengthening their networking skills.
Global curriculum: The curriculum has been meticulously designed to prepare students for national and international work opportunities.
Experiential learning: ISDI believes in going beyond traditional learning, and utilises advanced technology to nurture creativity among students.

Yes, ISDI offers guest lectures and masterclasses as a part of the curriculum. International voices and mentors lead classes with its exclusive partnership with Parsons School of Design (Parsons faculty often visits ISDI and students learn from them here in India). Integrating a masterclass allows students to expand their cultural understanding, too. We introduce students to a variety of workshops and masterclasses that help expand their interests and solidify their vision.

ISDI hosted Parsons Week 2025, in partnership with ISDI, from March 23-28, 2025, featuring a week of design-focused events and sessions led by faculty from the renowned Parsons School of Design. During their visit to ISDI, they offered masterclasses and portfolio review sessions as well.

Yes. ISDI offers global opportunities, too. Students get opportunity to study overseas, during immersive excursion one such example is Paris where students vistied colleges such as

Students can study in Paris and participate in industry visits and workshops.
Partnership with Parsons School of Design ensures that thinking strategies, global tools, and methodologies are a part of the curriculum.

ISDI stands out from other design schools through its partnership with Parsons School of Design. Its urban-rich culture setting ensures students learn thoroughly. ISDI stands out from other design schools due to its unique features:

A rich curriculum benefits from its collaboration with Parsons School of Design.
Real-world internships and masterclasses
Diverse networking
Strategic thinking nurtured by industry experts

Yes, the curriculum is developed in collaboration with Parsons School of Design. The B Des curriculum is meticulously designed to allow students to benefit from it. The global curriculum expands their horizon of understanding and ensures they are able to face challenges and secure lucrative opportunities.

The ISDI - School of Design & Innovation has received curriculum development support from Parsons School of Design since its establishment in 2013.

This unique partnership for curricular excellence ensures ISDI students have access to a global contemporaneity curriculum and proven teaching and learning methods enabling our students to be the design leaders of the future.

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& Entrepreneurship. All Rights Reserved.