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Publications

Student Research & Development Cell (SRDC)

ATLAS Student Research and Development Cell (SRDC), is a dynamic and vibrant platform within our university that empowers students to explore, innovate, and contribute to the world of research and development. SRDC serves as a catalyst for fostering a culture of curiosity, critical thinking, and hands-on learning among students.

Our Objectives

Ignite Research Exploration
Spark students' curiosity and inspire them to delve into diverse disciplines, encouraging exploration.
Cultivate Critical Thinkers
Nurture students' ability to analyse complex problems through research and development.
Amplify Research Skills
Conduct workshops and seminars to build students' research and academic skills.
Foster Collaborative Learning
Spark students' curiosity and inspire them to delve into diverse disciplines, encouraging exploration.
Bridge Academia and Industry
Connect student research with real-world applications through industry partnerships.
Showcase Student Innovation
Provide platforms to present and publish research at conferences, journals, and exhibitions.

Publications & Research Papers

See how real projects shape future business leaders.
Impact Factor
8.15
The Impact of Russia Ukraine War on the Global Economy
Author:
Joshua Dsouza
Co-Author :
Dr. Varsha Agarwal
International Journal of Scientific Development and Research
Volume:
7
|
Issue:
11
|
Pages:
1-7
November, 2022
|
ISSN:
2455-2631
Impact Factor
6.0
A Study on the Value of promotion in the telecom industry of India
Author:
Aryan Patel
Co-Author :
Krish Shah, Gaurav Bagaria, Chaitanya Ameser, Arnav Goyal, Dr. Varsha Agarwal
International Journal of Advance Research, Ideas and Innovations in Technology
Volume:
8
|
Issue:
5
|
Pages:
260-265
November, 2022
|
ISSN:
2454-132X
Impact Factor
6.0
A Study on negative impact of advertisement on children
Author:
Saniya Thombre
Co-Author :
Shirin Badlawala, Mansha Dedhia, Dr. Varsha Agarwal
International Journal of Advance Research, Ideas and Innovations in Technology
Volume:
4
|
Issue:
6
|
Pages:
276-280
November, 2022
|
ISSN:
2454-132X
Impact Factor
7.9
Analysis of Social Media Marketing Impact on Consumer Behavior
Author:
Anagha Nair
Co-Author :
Riya Deshpande, Vanshika Aswani, Wayur Shukla, Ansh Jadhav, Dr. Varsha Agarwal
Journal of Emerging Technologies and innovative Research
Volume:
9
|
Issue:
11
|
Pages:
f1488-f156
November, 2022
|
ISSN:
2349-5162
Impact Factor
7.4
Advantages and Disadvantages of Social Media Marketing
Author:
Joshua Dsouza
Co-Author :
Dr. Varsha Agarwal
International Journal of All Research Education and Scientific Methods
Volume:
10
|
Issue:
11
|
Pages:
494-497
November, 2022
|
ISSN:
2455-6211
Impact Factor
4.2
Marketing Your Business in India: Challenges and Opportunities
Author:
Joshua Dsouza
Co-Author :
Kevin Ruparel, Krishna Agarwal, Dr. Varsha Agarwal
International Journal of All Research Education and Scientific Methods
Volume:
10
|
Issue:
11
|
Pages:
543-550
November, 2022
|
ISSN:
2455-6211
Impact Factor
7.17
Literature Review Analysis for Family Business
Author:
Saharsh Khanna
Co-Author :
Dr. Varsha Agarwal
International Journal for Multidisciplinary Educational Research
Volume:
9
|
Issue:
6
|
Pages:
1-7
November, 2022
|
ISSN:
2583-2160
Impact Factor
8.0
Brand Manipulation - A Boon for Marketers
Author:
Sahil Chamarthi
Co-Author :
Dr. Varsha Agarwal
International Journal for Multidisciplinary Educational Research
Volume:
4
|
Issue:
11(4)
|
Pages:
119-123
November, 2022
|
ISSN:
2277-7881
Impact Factor
9.24
Online Shopping: How customers see it
Author:
Yatharth Gupta
Co-Author :
Angat Mulani, Jay Patel, Sohani Todi, Diva Boricha, Dr. Varsha Agarwal
International Journal of Multidisciplinary Research
Volume:
4
|
Issue:
6
|
Pages:
1-7
November, 2022
|
ISSN:
2582-2160
Impact Factor
9.24
Impact of social media on the Buying Choices of Shoppers
Author:
Akshat Shah
Co-Author :
Roshan Shah, Kiara Patni, Diya Talreja, Krishna Palod,
Dr. Varsha Agarwal
International Journal for Multidisciplinary Research
Volume:
4
|
Issue:
6
|
Pages:
1-7
November, 2022
|
ISSN:
2583-2160
Impact Factor
9.24
Analysing Tesla’s $0 Marketing Strategy
Author:
Hanesh Bangeja
Co-Author :
Dr. Varsha Agarwal
International Journal for Multidisciplinary Research
Volume:
4
|
Issue:
6
|
Pages:
1-7
November, 2022
|
ISSN:
2583-2160
Impact Factor
7.97
Brands Increasing Customer Engagement with Manipulative Tactices
Author:
Aashana Sakariya
Co-Author :
Armaan Nebhnani, Harshi Kothari, Kritika Bansal, Naman Sanghavi, Vomika Arora,
Dr. Varsha Agarwal
International Journal for Multidisciplinary Research
Volume:
4
|
Issue:
11
|
Pages:
1431-1436
November, 2022
|
ISSN:
2583-2160
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