Parents Corner
Non-Mumbai Applicants
Alumni Corner
HEI Relations
Industry Relations
Job Openings
ATLAS SkillTech University
Apply Now
Continue Application
Schedule a Visit
Apply NowSchedule a visit

BBA / BBA (Hons.) Majoring in AI & Emerging Technologies

Apply for July 2026 Intake
Download Brochure
Key Dates
Duration
3-Year Degree /
4-Year (Hons.)
Eligibility Criteria
50% in Class XII
(Any Stream) or equivalent IB / A-Levels
Next Intake
July 2026
Session begins from 15th July 2026
Overview
Curriculum Highlights
Learning Outcomes
Career Pathways
The BBA / BBA (Hons.) in Artificial Intelligence & Emerging Technologies at ATLAS ISME is designed for future business leaders who are fluent in data, innovation and cutting-edge technologies. This interdisciplinary program merges core business principles with in-depth exposure to AI, machine learning, blockchain, IoT, robotics and quantum computing.

Students will not only gain a solid understanding of how these technologies function but also learn how to build businesses, craft strategies, and develop solutions powered by these advancements. Through a combination of real-world projects, startup collaborations, simulations and product labs, you’ll graduate with the skills to lead digital transformation, drive AI-based ventures and create competitive advantages in tech-driven industries. By the end of the program, you’ll be well-equipped to innovate and lead in the rapidly evolving world of AI and emerging technologies.
#1
Foundations of Artificial Intelligence
#2
Machine Learning for Business Applications
#3
Data Science & Predictive Analytics
#4
Blockchain, Smart Contracts & Digital Assets
#5
Internet of Things (IoT) in Business
#6
Robotics & Automation Strategy
#7
Quantum Computing Basics
#8
Cloud Infrastructure & APIs
#9
Tech Ethics, Privacy & Cybersecurity
#10
Digital Product Innovation & Tech-Driven Startups
#1
Understand core AI and emerging tech concepts and their business applications
#2
Design data-informed strategies for digital transformation and automation
#3
Build machine learning models using real-world datasets and tools
#4
Evaluate the business potential of technologies like blockchain, IoT and robotics
#5
Collaborate across tech and business teams to drive innovation
#6
Launch, manage or advise ventures that operate at the frontier of tech
Business / Data Analyst
BI Developer (Power BI / Tableau)
AI Product Associate
Tech Strategy / Digital Transformation Analyst
Operations Analytics Associate
AI Solutions Consultant (Pre-sales)
Emerging Tech Research Analyst
Minor Track (Choose one)
Marketing
Go beyond the fundamentals of branding and consumer behaviour. The Marketing minor equips you to develop impactful campaigns, understand audience insights and build standout brands in today’s competitive landscape.
Finance
Master key financial concepts, including investment, valuation, and budgeting, to drive organisational growth. The Finance minor prepares you for careers in corporate finance, banking and investment management.
Entrepreneurship
Transform ideas into action by learning to launch ventures and drive innovation. This minor sharpens your creativity, leadership and problem-solving through real-world projects and collaboration.
Economics
Explore the economic forces and policies shaping global businesses and markets. Learn how economic analysis informs decision-making and drives innovation through public policy.
Digital Branding & Advertising
Master digital marketing strategies, create compelling brand identities, and design effective campaigns to engage and grow online audiences.
Business Analytics
Harness data to drive smarter business decisions. Learn to analyse trends, visualise information and use quantitative tools to impact marketing, finance, and strategy with data-driven insights.
Business Psychology
Explore how psychological principles influence workplace behaviour, leadership, decision-making and team dynamics to optimise performance and culture.
Review Your Curriculum
Major
AI & Emerging Technologies
Minor
Finance
Choose
Again
Year 1
Year 2
Year 3
Year 4

Semester 1

This course set covers core management, marketing, finance, and entrepreneurship, integrating AI, Excel and design thinking, with insights into consumer behaviour and Indian psychology for effective decision-making.
Principles of Management
Learn the core management functions of planning, organising, leading and controlling to effectively manage teams and organisations.
Marketing Management & Consumer Behaviour
Understand key marketing strategies and how consumer psychology influences purchasing decisions to create impactful campaigns.
Behavioural Psychology
Explore behavioural patterns, cultural influences and psychological principles that shape individual and collective decision-making.
AI Tools & Excel for Decision Making
Build practical spreadsheet and AI-based skills to analyse data, create models and generate meaningful insights.
Entrepreneurship Fundamentals
Gain insights into starting and managing ventures, develop strong business models and build an entrepreneurial mindset.
Basics of Finance / Design Thinking for Business
Understand essential financial concepts for business decisions, or use design thinking to innovate and creatively solve business challenges.
ATLAS Elective
Expands learning with interdisciplinary exposure that supports analytical and managerial growth. Select from 50+ Electives.

Semester 2

This set covers digital marketing, finance, innovation, economics, communication and India’s constitutional framework for navigating modern business effectively.
New-Age Business Models
Explore how digital transformation, sustainability and innovation are reshaping traditional business frameworks for the future economy.
Digital Marketing 101
Learn strategies to build and grow brands online using SEO, social media, analytics and content-driven marketing.
Communication Psychology
Develop strong verbal and written communication skills to effectively express ideas and collaborate in professional settings.
Economics
Gain a foundational understanding of market dynamics, economic policies and their impact on global and local business environments.
Financial Statement Analysis / Systems Thinking for Innovation
Learn to interpret financial data for strategic decision-making or use systems thinking to create innovative and connected business solutions.
Statistics for Business / Creative Thinking & Problem Solving
Master data interpretation for business insights or strengthen creative reasoning to tackle complex challenges with innovative solutions.
ATLAS Elective
Gain real-world experience by applying classroom concepts in a professional setting. Build skills, confidence and industry exposure. Select from 50+ Electives.

Semester 3

This semester strengthens marketing execution and financial compliance capabilities, integrating analytical SEO strategy, managerial accounting and taxation to support operational business decisions.
Organisational Behaviour & Human Resource Management
Understand how people behave in organisations and learn HR practices to manage and motivate teams effectively.
Business Ethics, Privacy and Cybersecurity
Learn the importance of ethical practices, data protection and cybersecurity in today’s digital business environment.
Introduction to AI & Machine Learning
Understand the basics of AI and machine learning and how they are used to solve business problems.
Cost Accounting & Management Accounting
Introduces costing methods, budgeting and managerial reporting to support operational decisions.
Taxation
Provides practical understanding of direct and indirect tax principles, compliance and basic tax planning.
Program Elective
Choose a course that matches your interests and expands your knowledge.
  • Creative Foundation using Canva
  • Story Telling Through Data (Power BI)
  • Business Technology Primer (IoT + Blockchain)
  • Data Analytics for Decision Making
  • Psychology of Leadership
  • Digital Tools for Behaviour Sciences (SPSS/R-Based Analysis)
Applied Component: Internship / Applied Project Report
Gain hands-on experience by applying classroom learning in a real-world setting and building practical skills.

Semester 4

This course set blends strategic marketing, corporate finance, and ethical communication with analytical tools that enhance decision-making, digital engagement, and risk management in modern business environments.
Business Law
Learn the legal rules and regulations that guide business operations and protect organisations.
Corporate Governance & Ethics
Understand how businesses are managed responsibly and the ethical principles that guide decision-making.
Power BI / Tableau / Data Visualisation
Develop skills to analyse and present data using visual tools to support informed business decisions.
Extended Reality (AR/VR)
Explore how augmented and virtual reality technologies are used to create immersive digital experiences in business and marketing.
Basics of Derivatives & Risk Management
Explains financial derivatives and hedging mechanisms to manage market risk in business contexts.
Corporate Finance
Focuses on capital budgeting, valuation and financing decisions driving corporate growth.
Program Elective
Choose a course that matches your interests and broadens your knowledge.
  • Creative Collaboration using Figma - I
  • Luxury Brand Management
  • Python / R Programming for Business
  • AI-Enabled Strategies (Marketing and Finance)
  • Psychology of Social Entrepreneurship
  • Social Media Psychology
Applied Component: Internship / Applied Project Report
Gain practical experience by applying classroom learning in real-world situations and developing professional skills.

Semester 5

This course set blends advanced marketing strategy with financial innovation and AI-driven tools, empowering students to build brands, analyze markets, and craft data-backed narratives for global business impact.
Strategic Business Management
Learn how to plan, make decisions and lead organisations to achieve long-term business goals.
International Business and Global Perception
Understand global markets, cross-cultural business practices and how international perspectives shape business strategies.
SQL Programming and Big Data
Develop skills to manage, query and analyse large datasets to support data-driven decision-making.
Sectoral Concentration I (Health/Agri/GreenTech)
Gain focused knowledge in a key sector to understand its trends, challenges and business opportunities.
Investment Banking
Introduces financial structuring, valuation and advisory processes in capital markets and mergers.
Basics of Fintech
Covers digital finance innovations, including blockchain, digital payments and financial data systems.
Program Elective
Choose a course that matches your interests and broadens your knowledge.
  • Influencer Marketing & Creators Economy
  • Creative Collaboration using Figma - II
  • Robotics & Automation in Business
  • Supply Chain with Emerging Technologies
  • Behavioural Dynamics in Family Businesses
  • Consumer Psychology in Luxury Marketing
Applied Component: Internship / Applied Project Report
Gain practical experience by applying classroom learning in real-world situations and developing professional skills.

Semester 6

This course set integrates strategic, financial, and global business knowledge with emerging technology insights and ethical considerations in AI.
Ancient Philosophy for Modern Businesses
Learn how timeless philosophical ideas can guide decision-making and leadership in today’s business world.
Data Visualisation Tools and Techniques
Develop skills to present data clearly using charts, graphs and other visual tools for better insights.
Quantum Computing Fundamentals
Understand the basic concepts of quantum computing and explore its potential impact on future technologies and industries.
Sectoral Concentration II (Health/Agri/GreenTech)
Build deeper knowledge in a chosen sector to understand its innovations, challenges and growth opportunities.
Behavioural Finance
Explores how emotions and biases shape financial decisions. Applies psychology to explain real-world market behaviour.
Sustainable Finance
Introduces ESG frameworks and ethical investment principles. Links sustainability to long-term financial performance.
Program Elective
Choose a course that matches your interests and broadens your knowledge.
  • AI Driven MarTech & AdTech
  • PR & Corporate Communication
  • Deep Learning for Business Applications
  • Cloud Computing and Virtualisation
  • Neuro-Linguistic Programming for Business
  • Retail Psychology
Applied Component: Internship / Applied Project Report
Gain practical experience by applying classroom learning in real-world situations and developing professional skills.

Semester 7

This course set equips students with a global business and marketing perspective, investment expertise, and practical skills in big data analysis.
Edge AI & IoT Devices
Learn how AI works on connected devices and explore real-world applications of edge computing and IoT technologies.
Stock Markets & Technical Analysis
Introduces market structures and chart indicators, enabling students to interpret price movements and make informed trading decisions.

Semester 8

This course set strengthens analytical, visualization, and design-thinking capabilities while integrating AI-driven innovation. The research dissertation allows students to apply these skills to real-world business problems, fostering critical thinking.
Capstone Project II (Major Project / Research)
Complete an in-depth project or research study that applies your learning to solve a real-world problem.
Financial Analytics
Explores data-driven financial modelling and performance analysis, equipping students to derive insights and support strategic decision-making.
Download Curriculum

Why Choose BBA / BBA (Hons.) at ATLAS ISME?

Future-Ready Curriculum

These are the right subjects to be future ready, the right programs to study to get a holistic learning about business.
01

Learn from Industry,
Not Just Academia

Courses led by CXOs, founders, investors, and global professionals.
02

Foundation Year: Build Your Base. Discover Your Edge.

In your first year, you’ll gain a holistic view of business across marketing, finance, entrepreneurship, and strategy building critical thinking and leadership skills.
03

Global Is Built In

Access Global Immersions, International Summer Schools, International faculty workshops & masterclasses, and Master’s progression pathways.
04

Built For Outcomes

Internship-ready. Startup-ready. Grad school-ready. Choose your path and we’ll help you launch it.
05

Practice > Theory

From day one, you’ll engage in live projects, business simulations, mock stock exercises, and brand sprints gaining experience through immersive courses and interactive sessions, all while building skills in problem-solving, communication, and decision-making.
06

Where concepts meet execution,
in and beyond the classroom.

The BBA / BBA (Hons.) are designed to immerse you in the realities of business from day one. Through real-world simulations, industry projects, and hands-on learning experiences, you’ll develop the skills that top employers value most.
Out-of-Classroom Learning
In-Classroom Learning
Live Industry
Projects
In marketing strategy, market research, and financial analysis
Startup Street Collaborations
Run brand campaigns or develop finance models for real ventures
Client Campaign Execution
Across digital, retail, and
fintech sectors
Field Research, Consumer Surveys
Hands-on Learning to real world research and data insights
Internships & Global Immersions
With agencies, corporates, and investment firms
Industry Projects & Showcases
Where you pitch to professionals and potential investors
Live Case
Studies
Drawn from top brands, startups, and financial institutions
Strategy & Financial Simulations
Replicating real-time business environments
Sprints & Investment Challenges
That test your creative and analytical thinking.
CXO-Led Masterclasses
From experts in marketing, finance, consulting, and beyond
Marketing &
Finance Labs
With live data, dashboards, and campaign tools
Design Jams &
Crisis Simulations
For high-pressure decision-making

Student Voices: Real Voices from the Program

Hear from our students
At ATLAS, we’re not just learning from books, we get to work on real challenges that actually make a difference.
Eshan Thackur
3rd Year
BBA Student
It feels like running our own little company sometimes.That hands-on experience is what makes being here so exciting.
Mahafrin Deboo
3rd Year
BBA student
I love the professors here and their enthusiasm, its not what they teach but what they bring to the class.
Ayush Bhatia
Class of 2023
BBA student
I always thought I knew Entrepreneurship, my perspective completely changed, thanks to my professors at ATLAS ISME
Diya Chanda
Class of 2023
BBA student

Your guide to joining ATLAS BBA

A 4-step admission process
Know more
01
Submit the Application Form
Apply for July 2026 Intake
02
Complete the Busines Aptitude Test (BAT)
View a Sample Paper
03
Attend your Online Interview
View sample interview questions
04
Attend the Collaborative Accelerator
Know More
Eligibility
Indian Boards (ISC / CBSE / State Boards)
  • Minimum 50% overall in Class XII
A-Levels (UK)
  • Minimum grades A/B/C in 2 subjects
International Bacalaureate (IB)
  • Minimum of 24 points in 3 HL & 3 SL subjects
Fee Structure
We believe in clarity. Here’s a simple year-on-year breakdown of our fees!
Fee Structure
Admissions Policy
Loans & Scholarships
That’s right – Funding just got easier! We partner with India’s top banks to support your journey to success. And, Our ATLAS Scholarship is there to enable access to world-class education for you and build a lifelong growth.
Education Loans
ATLAS Scholarships
Your Home Away From Home
Safe, comfortable housing for first-year students with a supportive community.
Student Housing at ISME

Ready to Build a Business Degree
That’s Built for the Real World?

Book a Campus Visit
Download Brochure
More questions?
Let our AI Assistant answer your queries

Questions? We can read your mind

ATLAS ISME BBA (Hons) in Artificial Intelligence & Emerging Technologies is a 4-year undergraduate program that prepares young learners to navigate and lead in an AI-driven world.

It is a program that blends experiential learning with theory and integrates essential business management skills. It helps students gain knowledge about different kinds of technologies and prepares them for the AI-driven future.

Yes, the program is inclusive of hands-on training and internships. Through multiple internships, capstone projects and hands-on tool training and introduction to Emerging Technologies, Principles of Marketing in the AI Era, Programming & Analytics Cloud Computing and Virtualisation, Flexibility, Agility and Resilience (FAR) Skills, students can gain experience for a brighter future.

There are multiple roles graduates can pursue after completing a BBA in AI & Emerging Technologies. Different roles, such as business and AI integration roles, data and analytics roles, emerging tech and digital roles and sector-specific roles, can be pursued by the graduates.

Yes, those individuals who are keen on setting up a tech-based business can highly benefit from this program. They can become a tech startup founder or an AI venture analyst. They can even have their own digital business consultancy firm for SMEs.

To apply for the BBA (Hons.) in Artificial Intelligence & Emerging Technologies at ATLAS SkillTech University, candidates must:

  • Have completed or be appearing for Class 12 (10+2) or equivalent from a recognised board
  • Have a minimum of 50% aggregate marks

Selection Process:

  • Business Aptitude Test (BAT)
  • Personal Interview (PI)
Still have Questions?
We’re here to help!
[email protected]BBA | B.Sc : +91 84339 10206 MBA : +91 73044 64621Summer School: +91 89767 67157
Meet us
ISME School of Management & Entrepreneurship
ATLAS SkillTech University, Equinox Business Park - Tower 1,Off Bandra-Kurla Complex (BKC) Kurla West, Mumbai - 400070 Maharashtra
© 2026. ISME School of Management
& Entrepreneurship. All Rights Reserved.