ATLAS SkillTech University: India's 1st Urban Multidisciplinary University ATLAS SkillTech University

The MBA in Business Analytics + Digital Marketing & Advertising at ATLAS ISME is designed for next-gen leaders who want to blend data-driven insights with creative brand strategy. Whether you aim to optimize marketing campaigns with analytics, design AI-powered consumer engagement, or lead digital transformation — this dual specialization gives you the competitive edge.

You’ll learn to integrate analytics with storytelling, AI with branding, and data with consumer psychology. From predictive modeling to media strategy, machine learning to brand management, social media analytics to customer journey mapping — every subject is taught with live projects and real-world campaigns.

Predictive Analytics

Digital Campaign Strategy

Consumer Behavior Analytics

Brand Management

Machine Learning

Social Media & Community Management

Business Intelligence

Media Planning & Advertising

AI in Marketing

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Capstone Project

Combine analytics and creativity for data-led marketing.

Apply AI and machine learning to digital advertising.

Design and measure impactful multi-channel campaigns.

Harness consumer insights for global brand growth.

Lead with expertise in marketing analytics and digital tools.

Drive innovation at the intersection of data and branding.

Semester 1

Semester one builds marketing foundations and data-driven decision-making skills while developing communication, AI literacy, global perspective, and career planning capabilities.

Professional Communication and Presentation Skills

Develops impactful communication and presentation techniques, enhancing clarity, confidence, and persuasion skills crucial for professional success, leadership roles, and collaborative workplace environments.

‍Modern Age AI Tools (Generative AI Tools)

Explores emerging generative AI technologies, enabling students to apply automation, innovation, and creativity in solving complex business problems across industries.

Global Business Environment

Provides insights into international markets, cultural diversity, economic systems, and global business trends, preparing students to make informed strategic decisions in a dynamic economy.

Career & Leadership Development I: Career Planning and Goal Setting

Focuses on self-awareness, career planning, and effective goal setting, guiding students toward professional growth, leadership readiness, and future career opportunities.

Finance – Financial Statement Analysis

Learn to interpret financial statements, assess profitability, liquidity, and solvency, and apply analytical tools for strategic decision-making, valuation, and business performance evaluation in diverse industries.

Marketing – The 21st Century Marketing

Explore modern marketing strategies, consumer behavior shifts, digital integration, and branding innovations, equipping you to craft impactful campaigns in today’s dynamic, competitive business environment.

Entrepreneurship & Family Business – Entrepreneurship and Family Business 101

Gain foundational knowledge of entrepreneurship and family business dynamics, focusing on opportunity identification, innovation, governance, succession planning, and strategies to build sustainable ventures across generations.

Business Analytics – Driving Decisions by Excel (Basics & Advanced)

Master Excel tools from basics to advanced analytics, learning data organization, visualization, forecasting, and decision modeling to transform raw data into actionable business insights.

Digital Marketing & Advertising – Introduction to Digital Marketing

Understand the fundamentals of digital marketing, including SEO, social media, content strategies, and analytics, to design campaigns that drive engagement, brand growth, and conversions.

Semester 2

Introduces advanced digital marketing, performance tools, web analytics, and analytics fundamentals like Python, machine learning, and visualization, integrating creativity with technical problem-solving.

Managing Self and People Skills

Develops interpersonal effectiveness, self-awareness, and leadership abilities. Uses role-play, simulations, and psychometric assessments to strengthen teamwork, communication, and conflict resolution skills.

Human-Centered Design Thinking

Introduces empathy-driven problem-solving. Students ideate, prototype, and test user-centric solutions for real-world business challenges, emphasizing creativity and practical implementation.

CSR, SDGs and Business Research

Explores sustainable business practices aligned with global SDGs. Students conduct structured research evaluating corporate social responsibility, ethical decision-making, and societal impact.

Career & Leadership Development II: Personal Branding & Professional Networking

Focuses on LinkedIn presence, storytelling, and networking strategies. Provides coaching, alumni mentorship, and portfolio creation for enhanced professional visibility.

Semester 3

Focuses on applied business analytics, cybersecurity, economics, leadership resilience, with dual exposure to digital campaigns, commerce, Power BI, and SQL applications.

Organisational Behaviour and Human Resource Manager

Master the art of making big-picture decisions. Learn how to evaluate competition, allocate resources, and plan for long-term business success in volatile environments.

Cyber Security Management

Introduces cybersecurity frameworks, threat intelligence, incident response, and regulatory compliance. Students engage with real-world scenarios to protect organizational digital assets.

Economics for Decision Making

Applies micro and macroeconomic principles to managerial contexts. Covers demand-supply analysis, pricing, market structures, and policy implications for informed business decisions.

Career & Leadership Development III: Emotional Intelligence & Resilience

Develops self-awareness, adaptability, and resilience in leadership. Students participate in coaching, simulations, and reflective exercises to manage stress and lead effectively.

Semester 4

Semester four integrates strategic governance, family enterprise leadership, and applied digital marketing, preparing students for practical, ethical, and data-driven decision-making.

Corporate Governance, Professional Ethics & Law

Explores governance structures, ethical dilemmas, and legal frameworks. Students analyze corporate compliance, transparency, and accountability through case studies and applied business scenarios.

Supply Chain Analytics

Teaches quantitative and digital approaches to optimize supply chains. Students apply forecasting, risk assessment, and data-driven decision-making to real-world operational challenges.

Corporate Strategy

Focuses on competitive positioning, mergers, acquisitions, and global expansion. Students evaluate strategic options using consulting-style projects and industry case studies.

Career & Leadership Development IV: Diversity, Equity, & Inclusion in Leadership, & Capstone

Emphasizes inclusive leadership, cross-cultural collaboration, and DEI best practices. Capstone integrates leadership, ethics, and career readiness in a comprehensive project.