ATLAS SkillTech University: India's 1st Urban Multidisciplinary University ATLAS SkillTech University

The MBA in Finance + Digital Marketing at ATLAS ISME integrates financial strategy with digital innovation. Students master corporate finance, investment management, and market analytics while developing expertise in digital marketing tools, SEO, social media campaigns, and online brand communication. This dual specialization prepares leaders to design data-driven financial strategies, build strong digital brand identities, and drive organizational growth through measurable digital and financial performance.

Financial Statement Analysis & Valuation

Corporate Finance & Investment Strategies

Financial Modeling & Portfolio Management

FinTech Ventures & Innovation

Predictive Analytics & Machine Learning

Python & SQL for Business Analytics

Business Intelligence & Visualization (Power BI/Tableau)

Sustainable & Behavioral Finance

Supply Chain & Corporate Strategy Analytics

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Capstone Project & Leadership Development

Apply advanced financial models to optimize investment decisions.

Harness predictive analytics and ML for strategic business growth.

Design data-driven dashboards and visual storytelling for stakeholders.

Innovate with fintech and sustainable finance strategies.

Integrate finance and analytics to solve complex global business problems.

Lead with ethical, inclusive, and resilient decision-making.

Business Intelligence & Visualization (Power BI/Tableau)

Sustainable & Behavioral Finance

Supply Chain & Corporate Strategy Analytics

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Capstone Project & Leadership Development

Semester 1

Semester one builds financial literacy and digital marketing foundations while developing communication, AI literacy, global awareness, and career planning skills for future managers.

Professional Communication and Presentation Skills

Develops impactful communication and presentation techniques, enhancing clarity, confidence, and persuasion skills crucial for professional success, leadership roles, and collaborative workplace environments.

‍Modern Age AI Tools (Generative AI Tools)

Explores emerging generative AI technologies, enabling students to apply automation, innovation, and creativity in solving complex business problems across industries.

Global Business Environment

Provides insights into international markets, cultural diversity, economic systems, and global business trends, preparing students to make informed strategic decisions in a dynamic economy.

Career & Leadership Development I: Career Planning and Goal Setting

Focuses on self-awareness, career planning, and effective goal setting, guiding students toward professional growth, leadership readiness, and future career opportunities.

Finance – Financial Statement Analysis

Learn to interpret financial statements, assess profitability, liquidity, and solvency, and apply analytical tools for strategic decision-making, valuation, and business performance evaluation in diverse industries.

Marketing – The 21st Century Marketing

Explore modern marketing strategies, consumer behavior shifts, digital integration, and branding innovations, equipping you to craft impactful campaigns in today’s dynamic, competitive business environment.

Entrepreneurship & Family Business – Entrepreneurship and Family Business 101

Gain foundational knowledge of entrepreneurship and family business dynamics, focusing on opportunity identification, innovation, governance, succession planning, and strategies to build sustainable ventures across generations.

Business Analytics – Driving Decisions by Excel (Basics & Advanced)

Master Excel tools from basics to advanced analytics, learning data organization, visualization, forecasting, and decision modeling to transform raw data into actionable business insights.

Digital Marketing & Advertising – Introduction to Digital Marketing

Understand the fundamentals of digital marketing, including SEO, social media, content strategies, and analytics, to design campaigns that drive engagement, brand growth, and conversions.

Semester 2

Semester two blends leadership, sustainability, and design thinking with applied finance and business analytics, emphasizing digital tools, and data-driven decision-making.

Managing Self and People Skills

Strengthens leadership and interpersonal skills through experiential learning. Emphasizes self-awareness, teamwork, communication, and conflict management via role-plays, simulations, and psychometric assessments.

Human-Centered Design Thinking

Introduces empathy-based problem-solving. Students practice ideation, prototyping, and testing to create innovative, user-focused business solutions for modern organizational challenges.

CSR, SDGs and Business Research

Focuses on sustainable business aligned with UN SDGs. Students conduct structured research and evaluate CSR practices to understand ethics, governance, and corporate responsibility globally.

Career & Leadership Development II: Personal Branding & Professional Networking

Develops digital presence, storytelling, and networking skills. Uses LinkedIn optimization, alumni mentoring, and personal coaching to enhance professional branding and opportunities.

Semester 3

Semester three integrates economics, cybersecurity, and emotional intelligence with advanced finance and digital marketing skills, preparing students for strategic, tech-enabled leadership roles.

Organisational Behaviour and Universal Human Values

Explores individual and group behavior, ethical decision-making, and value-driven leadership. Students apply human-centric principles to enhance workplace harmony and sustainable business practices.

Cyber Security Management

Introduces cybersecurity frameworks, threat intelligence, incident response, and regulatory compliance. Students engage with real-world scenarios to protect organizational digital assets.

Economics for Decision Making

Applies micro and macroeconomic principles to managerial contexts. Covers demand-supply analysis, pricing, market structures, and policy implications for informed business decisions.

Career & Leadership Development III: Emotional Intelligence & Resilience

Develops self-awareness, adaptability, and resilience in leadership. Students participate in coaching, simulations, and reflective exercises to manage stress and lead effectively.

Semester 4

Semester four merges governance, strategy, and inclusive leadership with advanced finance and analytics, ensuring students graduate as ethical, tech-savvy, and strategically prepared leaders.

Corporate Governance, Professional Ethics & Law

Explores frameworks of governance, ethical dilemmas, and legal compliance. Focuses on corporate transparency, accountability, sustainability, and responsible decision-making with real-world case studies.

Supply Chain Analytics

Applies quantitative methods and digital tools for supply chain efficiency. Covers demand forecasting, optimization, risk management, and data-driven decision-making in global operations.

Corporate Strategy

Analyzes competitive advantage, diversification, mergers, acquisitions, and global expansion. Students apply strategic models to real business scenarios to drive growth and transformation.

Career & Leadership Development IV: Diversity, Equity,
& Inclusion in Leadership, & Capstone

Focuses on inclusive leadership, cross-cultural collaboration, and DEI best practices. Students complete capstone projects integrating leadership, ethics, and career readiness.