ATLAS SkillTech University: India's 1st Urban Multidisciplinary University ATLAS SkillTech University

The MBA in Marketing + Digital Marketing & Advertising at ATLAS ISME is designed for leaders who want to master both timeless marketing strategy and cutting-edge digital execution. Whether you aim to build powerful global brands, create data-driven digital campaigns, or innovate at the intersection of consumer psychology and technology — this dual specialisation equips you with the expertise to thrive.
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You’ll learn to integrate storytelling with analytics, brand positioning with SEO, negotiation with social media strategy, and sustainable marketing with digital commerce — all through live projects and real-world campaigns.

Behaviour-based Selling & Negotiation

Product & Brand Management

Marketing Analytics for Managers

International Marketing

Sustainable Marketing in Practice

Introduction to Digital Marketing

Media & Avertising Strategy

Social Media & Community Management

Advanced SEO & Performance Marketing

#10

Digital Commerce Management

Design impactful multi-channel marketing and digital campaigns.

Apply analytics to optimize brand and digital performance.

Harness consumer psychology to strengthen persuasion and engagement.

Implement sustainable and ethical marketing practices globally.

Lead with expertise in negotiation, strategy, and digital transformation.

Innovate at the intersection of marketing creativity and emerging technologies.

Media & Avertising Strategy

Social Media & Community Management

Advanced SEO & Performance Marketing

#10

Digital Commerce Management

Semester 1

Semester 1 builds strong foundations in communication, AI tools, and global business, while preparing students with essential leadership, planning, and career skills.

Professional Communication and Presentation Skills

Develops impactful communication and presentation techniques, enhancing clarity, confidence, and persuasion skills crucial for professional success, leadership roles, and collaborative workplace environments.

‍Modern Age AI Tools (Generative AI Tools)

Explores emerging generative AI technologies, enabling students to apply automation, innovation, and creativity in solving complex business problems across industries.

Global Business Environment

Provides insights into international markets, cultural diversity, economic systems, and global business trends, preparing students to make informed strategic decisions in a dynamic economy.

Career & Leadership Development I: Career Planning and Goal Setting

Focuses on self-awareness, career planning, and effective goal setting, guiding students toward professional growth, leadership readiness, and future career opportunities.

Finance – Financial Statement Analysis

Learn to interpret financial statements, assess profitability, liquidity, and solvency, and apply analytical tools for strategic decision-making, valuation, and business performance evaluation in diverse industries.

Marketing – The 21st Century Marketing

Explore modern marketing strategies, consumer behavior shifts, digital integration, and branding innovations, equipping you to craft impactful campaigns in today’s dynamic, competitive business environment.

Entrepreneurship & Family Business – Entrepreneurship and Family Business 101

Gain foundational knowledge of entrepreneurship and family business dynamics, focusing on opportunity identification, innovation, governance, succession planning, and strategies to build sustainable ventures across generations.

Business Analytics – Driving Decisions by Excel (Basics & Advanced)

Master Excel tools from basics to advanced analytics, learning data organization, visualization, forecasting, and decision modeling to transform raw data into actionable business insights.

Digital Marketing & Advertising – Introduction to Digital Marketing

Understand the fundamentals of digital marketing, including SEO, social media, content strategies, and analytics, to design campaigns that drive engagement, brand growth, and conversions.

Semester 2

Semester two develops leadership, sustainability, and design-thinking capabilities while advancing marketing and digital advertising skills for data-driven, strategic business decision-making.

Managing Self and People Skills

Develops leadership, interpersonal effectiveness, and team collaboration. Students engage in role-play, psychometric assessments, and experiential exercises to enhance communication and influence.

Human-Centered Design Thinking

Introduces empathy-driven problem solving. Students prototype, iterate, and test user-centric solutions for practical business and marketing challenges.

CSR, SDGs and Business Research

Explores sustainable business practices aligned with global SDGs. Students conduct research on CSR initiatives and assess ethical and societal impact.

Career & Leadership Development II: Personal Branding & Professional Networking

Focuses on personal branding, LinkedIn optimization, and networking skills. Students create professional portfolios, engage in mentorship, and build strategic connections.

Semester 3

Semester three integrates analytics-driven marketing, advanced digital tools, and leadership development, equipping students to optimize campaigns and lead ethically.

Organisational Behaviour and Universal Human Values

Explores individual and group behavior, ethics, and value-driven leadership. Students apply human-centric principles to enhance workplace collaboration and organizational culture.

Cyber Security Management

Covers cybersecurity frameworks, risk management, and incident response. Students engage in real-world case studies to protect business and digital assets.

Economics for Decision Making

Applies micro- and macroeconomic concepts to managerial contexts. Students analyze pricing, demand-supply dynamics, and market structures to inform strategic decisions.

Career & Leadership Development III: Emotional Intelligence & Resilience

Develops self-awareness, adaptability, and resilience in leadership. Students participate in coaching, reflective exercises, and simulations for practical skill-building.

Semester 4

Semester four integrates corporate governance, strategy, and DEI with applied marketing and digital commerce, preparing students for responsible global leadership roles.

Corporate Governance, Professional Ethics & Law

Covers governance structures, corporate ethics, and legal compliance. Students analyze real-world cases to strengthen accountability, transparency, and ethical decision-making.

Supply Chain Analytics

Focuses on data-driven supply chain optimization, including forecasting, inventory management, and risk mitigation. Students apply analytical tools to real-world operational challenges.

Corporate Strategy

Teaches strategic planning, competitive analysis, and global expansion. Students create actionable strategies through consulting-style projects and international case studies.

Career & Leadership Development IV: Diversity, Equity, & Inclusion in Leadership, & Capstone

Emphasizes inclusive leadership, cross-cultural collaboration, and DEI best practices. Capstone integrates ethics, strategy, and leadership into a comprehensive applied project