BBA / BBA (Hons.) Majoring in Marketing

ATLAS   ISME is a reputed institution that is known for its distinct teaching methods. We are UGC recognised and offer the following specialised undergraduate programs:

• BBA Hons. (With Majors & Minors) 

• BBA Hons. in Digital Branding & Advertising

• BBA Hons. in AI & Emerging Technologies

• B.Sc Hons. in Finance

• B.Sc Hons. in Economics & Data Analytics

These are 4-year programs that are taught by experts and include global immersions and equip students with the skills required for the industry.

Please note we do not offer any diploma courses or standalone certificate courses.

• Multidisciplinary Education for a dynamic business world.

• Entrepreneurial Skills to thrive in any industry.

• International Exposure for a global perspective. 

• Industry-Focused Education through exclusive masterclasses and industry visits by top professionals.

• Tech-Integrated Learning to prepare you for a digital-first business environment.

Yes, all the programs at ATLAS  ISME are UGC-recognised. 

ATLAS   SkillTech University is recognised by the University Grants Commission (UGC).

It was established by an Act of the Maharashtra State Legislature and is recognised under Section 2(f) of the UGC Act, 1956. Furthermore, it is also a member of the Association of Indian Universities (AIU).

Design thinking, creativity and technological innovation is what fuels our Multidisciplinary Approach at ATLAS   ISME

Rooted in interdisciplinary skill development, our business programs, bolstered by a tech-integrated campus, offer every learner the unique opportunity to pursue diverse interests. 

At ATLAS   ISME, we always ensure flexibility. Our main focus is for students to explore diverse interests and broaden their horizons by taking carefully curated electives in areas like fashion design, AI & machine learning, and VFX, even alongside a business degree. This flexibility is key to developing well-rounded, future-ready professionals.

ATLAS   ISME School of Management & Entrepreneurship works intricately with the dynamic business industry bustling right outside the campus gates to create unmatched opportunities like masterclasses, global and rural immersions, internships, industry mentorship and visiting faculty sessions that put our students on the global map.

Our boundary-pushing management courses boast an industry-recognised curriculum, backed by global standards of business practice, designed to help students develop critical Industry 4.0 skills and make an unforgettable mark on the international stage.

A BBA(Hons.) program opens doors to many opportunities such as 

• Marketing Executive/Manager

• Startup  Founder/Entrepreneur,

• Financial Analyst

• Business Analyst

• Product Manager

• Credit Analysts

• Business Development Manager

• Data Analyst

• Management Trainee

• Portfolio Manager

• Investment Banker etc.

After completing a BSc in Finance from ATLAS   ISME, students can pursue any of these top career opportunities:

• Financial Analyst

• Investment Banker

• Corporate Finance

• Wealth Management

• Risk Management

• Mutual Fund Analyst

• Economic Research Analyst

• Mergers & Acquisitions (M&A) Analyst etc.

Our BBA programs are future-focused, with an emphasis on digital branding or AI and emerging tech, which stands out from traditional BBA degrees. We offer:

• Industry-endorsed curriculum: Integrating cutting-edge tools and market-relevant skills, it prepares students for the AI-powered economy.

Specialised focus: Unlike broad, traditional BBAs, we focus on sharpening skills that are market-relevant and equipping students with applicable skills for specific industry roles through the program.

ATLAS ISME offers a rich array of real-world simulations and decision-making scenarios integrated into the academic curriculum. We are renowned for:

• Case studies: ATLAS ISME extensively utilises current and complex cases from various industries.

• Business simulations: Leveraging advanced business simulation tools, we are able to replicate dynamic market environments, allowing students to experience the immediate consequences of their choices in a risk-free setting. 

• Live projects: The program mandates participation in live industry projects and corporate immersions.

ATLAS   electives: ATLAS   electives focus on ensuring students can gain immense learning from structured debates on contemporary business dilemmas, enhancing critical thinking.

ATLAS   ISME focuses on equipping students with entrepreneurial skills. The curriculum enables students to prepare for real VC pitches and explore startup ideas. The faculty assists students with building and launching ventures. We distinguish ourselves from other reputable institutions by offering

• Credit-bearing ventures

• Structured curriculum

• Real-world application

• Incubation support and mentorship

Yes, ATLAS   ISME follows an experiential, industry-integrated teaching methodology. 

1. Inside the classroom learning at ATLAS   ISME

• Case Studies

• Discussions & Debates

• Academic Articles

• Text-Book References

• Industry Notes 

1. Outside the classroom learning

• Industry Integration

• Industry Immersions & Visits

• Internships

• CXO Masterclasses

• Mentorship

• Live Projects

• Extra Curriculars Sports Clubs

Candidates currently in their 12th grade & will be appearing for a 10 + 2 examination (e.g.: CBSE, HSC, IGCSE- A levels, IBDP, ISC etc.), or its educational equivalent in any discipline (e.g.: Commerce, Science, Arts) are eligible to apply 

Or

have passed their 10+2 (or equivalent) examination in any discipline from a recognised board are eligible for the BBA program at ATLAS  .

Accepted Education Boards & Qualifications

Central Board of Secondary Education (CBSE) / State Board / Council for the Indian School Certificate Examinations (CISCE) / National Institute of Open Schooling (NIOS) – 10+2 IB Diploma/ IB Certificate/ IB CP with minimum 3 Higher Level and 3 Standard Level subjects mandatory with a minimum of 24 points – 10+2 Cambridge Board – Minimum 2 subjects

Note – Students from IGCSE board for class X must have cleared minimum 5 subjects

Minimum Academic Requirements:

• Minimum 50% in Class 12 (ISC/CBSE/ State Boards) 

OR

• IB Diploma/Certificate with 24 points (3 HL + 3 SL subjects)

• A Levels: Minimum grades A/B/C in 2 subjects

In order to be eligible for the ATLAS   ISME’s Bsc Finance program candidates need to have completed their 10+2 (or equivalent) from a recognised board with a minimum of 60% in their previous exams. Math is a mandatory subject for this program.

Minimum Academic Requirements:

• Minimum Percentage: A minimum of 60% marks is required in the 10+2 exams. 

• Compulsory Subject: Mathematics is a mandatory subject for the B.Sc. Finance program. 

• Streams Accepted: Candidates from various disciplines (Science, Commerce, Arts) are eligible to apply, as long as they have completed their 10+2 with the required percentage. 

• Recognised Boards: Candidates can apply from various boards including CBSE, ISC, HSC, IBDP, IGCSE (A levels), and others. 

Please note the selection process for admission is based on a combination of an aptitude test and a personal interview.

For the Postgraduate Program (MBA), students who have completed a minimum of a three-year graduate program or are currently in the final year of their graduate program in any discipline from any University recognised by the Association of Indian Universities (AIU) can apply.

Educational Qualification

Students pursuing or having completed a minimum of 3-year graduate programs in any discipline with minimum 50% aggregate marks from any University recognised by Association of Indian Universities (AIU). Students appearing for their final exams can also apply provided they maintain a minimum of 50% aggregate marks at the time of graduation as mentioned above. Students applying for their final exams should not have any live backlogs (ATKTs).

Examinations (MBA) – Candidates who have appeared for one of the following entrance tests – GMAT, CAT, NMAT, XAT, MAT, CMAT, ATMA or any state CET tests are preferred. Cut offs : CAT/XAT : 70%le, NMAT : 200 marks & CET : 80%

The admission process at ATLAS   ISME consists of 3 key stages:

1. Business Aptitude Test (BAT):  An online MCQs test that assess your verbal, logical reasoning,  quantitative and business communication skills
    

2. Personal Interview (PI): An interactive online interview that evaluates your candidature. One can expect questions from your performance in the BAT and Statement of Purpose (SOP), past achievements,  perspectives on global affairs etc.
    

Collaborative Accelerator: This is an on-campus group exercise where students collaborate with other candidates to solve an on spot real-world business case study.

Yes, at ATLAS   ISME, students receive direct industry teaching from CXOs and industry leaders, gaining real-world business insights through guest lectures, masterclasses, etc, unlike traditional classroom learning which is mostly theory-based. 

At ISME, students learn directly from top industry leaders, such as CXOs, CEOs, CMOs,  startup founders, serial investors, business innovators to name a few. And these industry leaders bring wealth of knowledge on current industry trends (firsthand market knowledge), hands-on experience, practical case studies into the classroom teaching, making learning more impactful and relevant for students.

Traditional classroom learning focuses solely on theoretical knowledge, whereas ATLAS   ISME goes beyond traditional teaching. And this direct industry teaching from CXOs and founders at ATLAS   ISME  equips students with all the skills necessary for career readiness.

Yes, ATLAS   ISME offers international exchange and global immersion programs. Harnessing the power of technology, entrepreneurs transform a blank canvas of ideas into vibrant and thriving businesses that create job opportunities and contribute significantly to the national and global economy. With world-class faculty, experiential ecosystems, industry-driven curriculum, and future-ready management programs, we transform young learners into leaders.

Yes, ATLAS   ISME provides students with CAT and CFA exam coaching on campus. The modules of our course are designed where students are coached for CAT & CFA exams. With case studies and industry notes, we ensure students have in-depth knowledge and are well-prepared for the exam.

Yes, at ATLAS   SkillTech University, innovation isn’t just a buzzword—it’s a way of life. Our students are not just learners; they are entrepreneurs in the making, creating real-world impact through startups launched during their academic journey.

We are proud to host a growing number of student-led startups officially registered under the Ministry of Micro, Small & Medium Enterprises (MSME), Government of India. These ventures span diverse domains including technology, design, sustainability, education, food innovation, and social entrepreneurship.

Through a dynamic ecosystem of mentorship, industry partnerships, access to seed funding, and incubation support, we empower our students to transform their ideas into sustainable businesses. Our integrated learning model encourages risk-taking, experimentation, and continuous learning, helping students navigate the challenges of entrepreneurship from ideation to execution.

These student-led startups are not only contributing to the economy but also solving real-world problems with creativity, courage, and conviction. Their success reflects the university’s commitment to nurturing next-generation entrepreneurs who will shape the future of innovation and industry.

Yes, ATLAS   ISME does provide entrepreneurial learning to its undergraduate and postgraduate students.
At ATLAS  , we are committed to nurturing and developing the next generation of entrepreneurs, providing them with the resources, knowledge and skills they need to succeed in today's competitive business world. The Entrepreneurship Lab, Startup Incubation Program, and global exposure initiatives at ATLAS   ISME provide a strong foundation for students to build, test and refine their business ideas.

As India’s premier innovation and entrepreneurship-driven business school, ATLAS   ISME empowers students with the skills, mentorship, and ecosystem to launch real-world startups during their undergraduate journey.

From Day 1, students are immersed in an entrepreneurial environment that includes:

• Hands-on learning in marketing, design, branding, finance & e-commerce

• Exposure to real investors, industry mentors & successful founders

• Opportunity to showcase start up ideas to industry in the heart of India's corporate capital

Yes, ATLAS   ISME focuses on equipping students with entrepreneurial skills. The curriculum enables students to prepare for real VC pitches and explore startup ideas. We distinguish ourselves from other reputable institutions by offering incubation support and mentorship.

At ATLAS   ISME, many students have launched their own tangible real startups during their  journey with ATLAS  . 

With industry centric learning, hands-on entrepreneurial learning and access to  Startup Street, MVP Showcases, D2C Challenges, and demo days with VCs, students can ideate, build, and sell their product while studying at ATLAS   ISME.  

The faculty at ATLAS   ISME assists students with building and launching ventures and  offers end-to-end support, from ideation to investor pitching.

The Global Immersion Program at ATLAS   ISME is a curated international learning experience that blends  industry exposure, academic learning, and cultural immersion. It provides students and faculty 7–10 days of exposure to top universities and global companies. Students interact with international faculty, explore different cultures, visit top multinational corporations, participate in academic sessions, networking events, and certification programs across cities like New York, London,  and Singapore. 

Global immersions at ATLAS   equips students with global business acumen, cross-cultural competence, and practical insights into how businesses operate worldwide.

For example during the New York Immersion program, ATLAS   students visited:

• Columbia University School of Professional Studies

• NYU SPS & Stern NewYork University

• Pace University – Lubin School of Business

• Fordham Gabelli School of Business

• Parsons School of Design | The New School

These visits included classroom sessions, business & tech. learning, design workshops, and guest lectures.

Companies and industries were covered in the New York Global Immersion

Students engaged with leading global companies such as:

• Bloomberg (Fintech & Data Analytics)

• ICICI Bank (Global Finance)

• Arcesium (AI in Finance)

• MRM (Advertising & Branding)

• Zoo Media (AI in Marketing)

Students participate in interactive and hands-on academic sessions at top universities and 

key outcomes include:

• Enhanced global perspective and global academic exposure

• Practical industry exposure (Industry readiness)

• Cross-cultural communication

• Certifications from global institutions

• Entrepreneurial thinking and creativity

• Improved career and academic outlook

• Networking with international professionals and students

It bridges classroom learning with real-world experience, helping students become globally competent professionals. Sessions are often led by renowned professors, with case studies, group projects, mood boarding, and presentation-based learning.