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BBA / BBA (Hons.) Majoring in Business Psychology

Apply for July 2026 Intake
Download Brochure
Key Dates
Duration
3-Year Degree /
4-Year (Hons.)
Eligibility Criteria
50% in Class XII
(Any Stream) or equivalent IB / A-Levels
Next Intake
July 2026
Session begins from 15th July 2026
Overview
Curriculum Highlights
Learning Outcomes
Career Pathways
The BBA / BBA (Hons.) in Business Psychology at ATLAS ISME is designed for the next generation of business leaders who understand that people are the heart of every successful organisation. This interdisciplinary program bridges psychology and business, equipping you with the tools to master human behaviour, motivation and decision-making in corporate, entrepreneurial and global contexts.

You will explore how emotions, cognition, and social dynamics influence leadership, marketing, strategy, and innovation and learn to apply these insights to build stronger teams, brands and organisational cultures. Through experiential learning, case studies, industry projects and behavioural labs, you will develop the ability to design people-centric strategies, optimise performance and lead with empathy and evidence-based insight. By the end of the program, you’ll be ready to shape workplaces where people thrive alongside business success, driving organisational performance and growth.
#1
Understanding Human Behaviour in Organisations
#2
Leadership, Talent & People Management
#3
Emotional and Social Intelligence
#4
Entrepreneurial Mindsets & Decision-Making
#5
Conflict Resolution & Workplace Dynamics
#6
Cross-Cultural and Diversity Awareness
#7
Data-Driven People Insights & Assessment
#8
Technology and Human Interaction
#9
Fostering Innovation and Creativity
#10
Applying Psychology to Business Challenges
#1
Understand core psychological theories and organisational applications
#2
Design people-centred strategies for leadership and engagement
#3
Apply founder psychology to drive entrepreneurial decision-making
#4
Use people analytics to inform talent and performance strategy
#5
Evaluate cross-cultural dynamics for effective collaboration
#6
Integrate behavioural science and AI to enhance organisational performance
HR / Talent Acquisition Executive
People Analytics Associate
Organisational Development Executive
Learning & Development Coordinator
Employee Experience / Culture Analyst
Behavioural Research Associate (Consumer/Workplace)
HR Business Partner (Entry-level support role)
Minor Track (Choose one)
Marketing
Go beyond the fundamentals of branding and consumer behaviour. The Marketing minor equips you to develop impactful campaigns, understand audience insights and build standout brands in today’s competitive landscape.
Finance
Master key financial concepts, including investment, valuation, and budgeting, to drive organisational growth. The Finance minor prepares you for careers in corporate finance, banking and investment management.
Entrepreneurship
Transform ideas into action by learning to launch ventures and drive innovation. This minor sharpens your creativity, leadership and problem-solving through real-world projects and collaboration.
Economics
Explore the economic forces and policies shaping global businesses and markets. Learn how economic analysis informs decision-making and drives innovation through public policy.
AI & Emerging Technologies
Understand how AI, machine learning and emerging technologies are reshaping industries and driving innovation, efficiency and growth.
Business Analytics
Harness data to drive smarter business decisions. Learn to analyse trends, visualise information and use quantitative tools to impact marketing, finance, and strategy with data-driven insights.
Digital Branding & Advertising
Master digital marketing strategies, create compelling brand identities, and design effective campaigns to engage and grow online audiences.
Review Your Curriculum
Major
Business Psychology
Minor
Digital Branding & Advertising
Choose
Again
Year 1
Year 2
Year 3
Year 4

Semester 1

This course set covers core management, marketing, finance, and entrepreneurship, integrating AI, Excel and design thinking, with insights into consumer behaviour and Indian psychology for effective decision-making.
Principles of Management
Learn the core management functions of planning, organising, leading and controlling to effectively manage teams and organisations.
Marketing Management & Consumer Behaviour
Understand key marketing strategies and how consumer psychology influences purchasing decisions to create impactful campaigns.
Behavioural Psychology
Explore behavioural patterns, cultural influences and psychological principles that shape individual and collective decision-making.
AI Tools & Excel for Decision Making
Build practical spreadsheet and AI-based skills to analyse data, create models and generate meaningful insights.
Entrepreneurship Fundamentals
Gain insights into starting and managing ventures, develop strong business models and build an entrepreneurial mindset.
Basics of Finance / Design Thinking for Business
Understand essential financial concepts for business decisions, or use design thinking to innovate and creatively solve business challenges.
ATLAS Elective
Expands learning with interdisciplinary exposure that supports analytical and managerial growth. Select from 50+ Electives.

Semester 2

This set covers digital marketing, finance, innovation, economics, communication and India’s constitutional framework for navigating modern business effectively.
New-Age Business Models
Explore how digital transformation, sustainability and innovation are reshaping traditional business frameworks for the future economy.
Digital Marketing 101
Learn strategies to build and grow brands online using SEO, social media, analytics and content-driven marketing.
Communication Psychology
Develop strong verbal and written communication skills to effectively express ideas and collaborate in professional settings.
Economics
Gain a foundational understanding of market dynamics, economic policies and their impact on global and local business environments.
Financial Statement Analysis / Systems Thinking for Innovation
Learn to interpret financial data for strategic decision-making or use systems thinking to create innovative and connected business solutions.
Statistics for Business / Creative Thinking & Problem Solving
Master data interpretation for business insights or strengthen creative reasoning to tackle complex challenges with innovative solutions.
ATLAS Elective
Gain real-world experience by applying classroom concepts in a professional setting. Build skills, confidence and industry exposure. Select from 50+ Electives.

Semester 3

This semester strengthens marketing execution and financial compliance capabilities, integrating analytical SEO strategy, managerial accounting and taxation to support operational business decisions.
Organisational Behaviour & Human Resource Management
Understand how people behave in organisations and learn HR practices to manage and motivate teams effectively.
Industrial / Organisational Psychology
Study human behaviour in workplaces to enhance productivity, engagement and decision-making.
Strategic People Management
Learn to align talent, leadership and HR strategies with long-term business goals.
Marketing in Practice
Apply marketing concepts in real-world scenarios to build and grow brands successfully.
Content Community & Reputation Management
Learn to manage online content, engage communities and maintain a strong brand reputation.
Program Elective
Choose a course that matches your interests and expands your knowledge.
  • Creative Foundation using Canva
  • Story Telling Through Data (Power BI)
  • Business Technology Primer (IoT + Blockchain)
  • Data Analytics for Decision Making
  • Psychology of Leadership
  • Digital Tools for Behaviour Sciences (SPSS/R-Based Analysis)
Applied Component: Internship / Applied Project Report
Gain hands-on experience by applying classroom learning in a real-world setting and building practical skills.

Semester 4

This course set blends strategic marketing, corporate finance, and ethical communication with analytical tools that enhance decision-making, digital engagement, and risk management in modern business environments.
Business Law
Learn the legal rules and regulations that guide business operations and protect organisations.
Corporate Governance & Ethics
Understand how businesses are managed responsibly and the ethical principles that guide decision-making.
Emotional Intelligence & Well-being
Develop self-awareness, empathy and resilience to enhance personal and organisational performance.
Founder's Psychology & Innovative Business Models
Study entrepreneurial mindset and creative business models that drive successful ventures.
Intercultural Marketing
ELearn how to design marketing strategies that connect with audiences across different cultures and regions.
Marketing Research
Develop skills to collect and analyse data to support effective marketing and business decisions.
Program Elective
Choose a course that matches your interests and broadens your knowledge.
  • Creative Collaboration using Figma - I
  • Luxury Brand Management
  • Python / R Programming for Business
  • AI-Enabled Strategies (Marketing and Finance)
  • Psychology of Social Entrepreneurship
  • Social Media Psychology
Applied Component: Internship / Applied Project Report
Gain practical experience by applying classroom learning in real-world situations and developing professional skills.

Semester 5

This course set blends advanced marketing strategy with financial innovation and AI-driven tools, empowering students to build brands, analyze markets, and craft data-backed narratives for global business impact.
Strategic Business Management
Learn how to plan, make decisions and lead organisations to achieve long-term business goals.
International Business and Global Perception
Understand global markets, cross-cultural business practices and how international perspectives shape business strategies.
Conflict Theory & Resolution
Explore causes of workplace conflict and strategies for effective resolution and collaboration.
Cross-Cultural Psychology
Study how culture shapes behaviour, communication and decision-making in global contexts.
E-Commerce Marketing
Explore strategies to promote products and services online and increase sales through digital platforms.
Managing Media in the AI world
Learn how AI is transforming media planning, content creation and audience engagement.
Program Elective
Choose a course that matches your interests and broadens your knowledge.
  • Influencer Marketing & Creators Economy
  • Creative Collaboration using Figma - II
  • Robotics & Automation in Business
  • Supply Chain with Emerging Technologies
  • Behavioural Dynamics in Family Businesses
  • Consumer Psychology in Luxury Marketing
Applied Component: Internship / Applied Project Report
Gain practical experience by applying classroom learning in real-world situations and developing professional skills.

Semester 6

This course set integrates strategic, financial, and global business knowledge with emerging technology insights and ethical considerations in AI.
Ancient Philosophy for Modern Businesses
Learn how timeless philosophical ideas can guide decision-making and leadership in today’s business world.
Data Visualisation Tools and Techniques
Develop skills to present data clearly using charts, graphs and other visual tools for better insights.
Organisational Development & Change Management
Learn to drive organisational growth and manage change for improved performance.
People Analytics & Psychological Assessment
Use data-driven tools to understand, assess and optimise workforce performance.
UI/UX for Digital Experience
Understand how to design user-friendly digital interfaces and create meaningful user experiences.
Laws & Ethics in the Age of AI
Explore the legal and ethical issues related to the use of AI in business and technology.
Program Elective
Choose a course that matches your interests and broadens your knowledge.
  • AI Driven MarTech & AdTech
  • PR & Corporate Communication
  • Deep Learning for Business Applications
  • Cloud Computing and Virtualisation
  • Neuro-Linguistic Programming for Business
  • Retail Psychology
Applied Component: Internship / Applied Project Report
Gain practical experience by applying classroom learning in real-world situations and developing professional skills.

Semester 7

This course set equips students with a global business and marketing perspective, investment expertise, and practical skills in big data analysis.
Coaching & Mentoring in Business Settings
Develop skills to guide, support and enhance individual and team performance effectively.
Collaborative Studio
Work together on projects to apply learning, solve problems and develop teamwork skills.

Semester 8

This course set strengthens analytical, visualization, and design-thinking capabilities while integrating AI-driven innovation. The research dissertation allows students to apply these skills to real-world business problems, fostering critical thinking.
Psychology of Innovation & Creativity; AI for Business
Explore how creativity, innovation and AI drive smarter, data-informed business solutions.
Intercultural Marketing
Learn how to create marketing strategies that connect with people across different cultures and regions.
Download Curriculum

Why Choose BBA / BBA (Hons.) at ATLAS ISME?

Future-Ready Curriculum

These are the right subjects to be future ready, the right programs to study to get a holistic learning about business.
01

Learn from Industry,
Not Just Academia

Courses led by CXOs, founders, investors, and global professionals.
02

Foundation Year: Build Your Base. Discover Your Edge.

In your first year, you’ll gain a holistic view of business across marketing, finance, entrepreneurship, and strategy building critical thinking and leadership skills.
03

Global Is Built In

Access Global Immersions, International Summer Schools, International faculty workshops & masterclasses, and Master’s progression pathways.
04

Built For Outcomes

Internship-ready. Startup-ready. Grad school-ready. Choose your path and we’ll help you launch it.
05

Practice > Theory

From day one, you’ll engage in live projects, business simulations, mock stock exercises, and brand sprints gaining experience through immersive courses and interactive sessions, all while building skills in problem-solving, communication, and decision-making.
06

Where concepts meet execution,
in and beyond the classroom.

The BBA / BBA (Hons.) are designed to immerse you in the realities of business from day one. Through real-world simulations, industry projects, and hands-on learning experiences, you’ll develop the skills that top employers value most.
Out-of-Classroom Learning
In-Classroom Learning
Live Industry
Projects
In marketing strategy, market research, and financial analysis
Startup Street Collaborations
Run brand campaigns or develop finance models for real ventures
Client Campaign Execution
Across digital, retail, and
fintech sectors
Field Research, Consumer Surveys
Hands-on Learning to real world research and data insights
Internships & Global Immersions
With agencies, corporates, and investment firms
Industry Projects & Showcases
Where you pitch to professionals and potential investors
Live Case
Studies
Drawn from top brands, startups, and financial institutions
Strategy & Financial Simulations
Replicating real-time business environments
Sprints & Investment Challenges
That test your creative and analytical thinking.
CXO-Led Masterclasses
From experts in marketing, finance, consulting, and beyond
Marketing &
Finance Labs
With live data, dashboards, and campaign tools
Design Jams &
Crisis Simulations
For high-pressure decision-making

Student Voices: Real Voices from the Program

Hear from our students
At ATLAS, we’re not just learning from books, we get to work on real challenges that actually make a difference.
Eshan Thackur
3rd Year
BBA Student
It feels like running our own little company sometimes.That hands-on experience is what makes being here so exciting.
Mahafrin Deboo
3rd Year
BBA student
I love the professors here and their enthusiasm, its not what they teach but what they bring to the class.
Ayush Bhatia
Class of 2023
BBA student
I always thought I knew Entrepreneurship, my perspective completely changed, thanks to my professors at ATLAS ISME
Diya Chanda
Class of 2023
BBA student

Your guide to joining ATLAS BBA

A 4-step admission process
Know more
01
Submit the Application Form
Apply for July 2026 Intake
02
Complete the Busines Aptitude Test (BAT)
View a Sample Paper
03
Attend your Online Interview
View sample interview questions
04
Attend the Collaborative Accelerator
Know More
Eligibility
Indian Boards (ISC / CBSE / State Boards)
  • Minimum 50% overall in Class XII
A-Levels (UK)
  • Minimum grades A/B/C in 2 subjects
International Bacalaureate (IB)
  • Minimum of 24 points in 3 HL & 3 SL subjects
Fee Structure
We believe in clarity. Here’s a simple year-on-year breakdown of our fees!
Fee Structure
Admissions Policy
Loans & Scholarships
That’s right – Funding just got easier! We partner with India’s top banks to support your journey to success. And, Our ATLAS Scholarship is there to enable access to world-class education for you and build a lifelong growth.
Education Loans
ATLAS Scholarships
Your Home Away From Home
Safe, comfortable housing for first-year students with a supportive community.
Student Housing at ISME

Ready to Build a Business Degree
That’s Built for the Real World?

Book a Campus Visit
Download Brochure
More questions?
Let our AI Assistant answer your queries

Questions? We can read your mind

The BBA in Business Psychology at ATLAS ISME equips students with a blend of psychological insight, business acumen and entrepreneurial thinking. The curriculum spans cognitive, business and positive psychology alongside core business competencies, preparing students to understand human behaviour in organisational, consumer and leadership contexts.

The scope is wide and growing. Business Psychology graduates can work across HR, consulting, consumer research, UX, marketing organisational development and leadership coaching. As companies increasingly invest in understanding human behaviour to drive performance and culture, professionals with this dual skill set are in high demand.

Yes. With organisations placing greater emphasis on employee wellbeing, consumer behaviour and people analytics, business psychologists are sought across corporates, start-ups, consultancies and research firms. The combination of psychology and business skills is increasingly rare and valued.

While the website does not specify salary figures, high-paying psychology-adjacent roles in the business world include Organisational Psychologist, People Analytics Lead, Consumer Insights Strategist and UX Researcher, all roles that the ATLAS ISME Business Psychology curriculum prepares students for.

Graduates are well-prepared for a wide range of careers, including HR & People Analytics, Consumer Behaviour Research organisational Development, Leadership Coaching, Marketing & Brand Strategy, UX Research, Talent Management and Entrepreneurship. The final year includes advanced subjects like Organisational Development, Psychology of Innovation and People Analytics, specifically oriented toward career-readiness.

No. A traditional Psychology degree is more clinically and academically oriented. Business Psychology at ATLAS ISME combines psychological theory with business, management and entrepreneurship, making it a career-focused, industry-integrated degree aimed at the corporate and organisational world rather than clinical practice.

Yes. The eligibility requires a minimum of 50% in Class XII in any stream, Commerce, Science or Arts are all accepted. No specific subject background is required, making it accessible to students from all backgrounds who are curious about human behaviour and business.

The curriculum covers Cognitive Psychology, Business Psychology, Positive Psychology, Principles of Management, Marketing Management, Consumer Behaviour, Communication Psychology organisational Behaviour, Behavioural Psychology, Psychology of Innovation, Entrepreneurial Psychology, People Analytics organisational Development, Finance for Enterprise and a Capstone Research Thesis, alongside mandatory internships each semester.

Still have Questions?
We’re here to help!
[email protected]BBA | B.Sc : +91 84339 10206 MBA : +91 73044 64621Summer School: +91 89767 67157
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