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Duration
3-Year Degree /
4-Year (Hons.)
Eligibility Criteria
50% in Class XII
(Any Stream) or equivalent IB / A-Levels
Next Intake
July 2026
Session begins from 15th July 2026
The BBA / BBA (Hons.) in Finance at ATLAS ISME is crafted to develop ambitious, future-ready finance professionals capable of excelling in a fast-paced, data-driven global economy. The program lays a solid foundation in financial strategy, risk management and financial innovation.

You will engage in practical learning through live market simulations, industry case studies, finance labs, and masterclasses delivered by expert practitioners. From investment analysis to fintech disruption, every concept is taught with a focus on real-world business applications. By the end of the program, you will be equipped to make data-driven decisions, foster financial growth and generate business impact whether working with a multinational corporation, a cutting-edge startup or your own entrepreneurial venture.
#1
Investment Analysis
#2
Portfolio Management & Derivatives
#3
Financial Management & Corporate Finance
#4
Financial Modelling & Valuation
#5
Corporate Valuation Techniques
#6
Banking & NBFC Operations
#7
Insurance & Wealth Management
#8
Entrepreneurial & Venture Finance
#9
Alternative Investments & AIFs
#10
International Finance & Emerging Financial Technologies
#1
Understand financial markets, instruments and capital structures
#2
Design strategies for corporate growth, investment and wealth creation
#3
Build and interpret models for valuation, forecasting and risk
#4
Evaluate alternative investments and entrepreneurial funding
#5
Assess global markets and cross-border financial risks
#6
Leverage financial technologies to enhance analysis and strategy
Financial / Business Analyst
Equity / Investment Research Associate
Credit / Risk Analyst
Corporate Finance / FP&A Analyst
Treasury / Trade Finance Associate
Banking & NBFC Operations
Fintech Product / Strategy Analyst
Minor Track (Choose one)
Review Your Curriculum
Major
Finance
Minor
Economics
Choose
Again

Semester 1

This course set covers core management, marketing, finance, and entrepreneurship, integrating AI, Excel and design thinking, with insights into consumer behaviour and Indian psychology for effective decision-making.
Principles of Management
Learn the core management functions of planning, organising, leading and controlling to effectively manage teams and organisations.
Marketing Management & Consumer Behaviour
Understand key marketing strategies and how consumer psychology influences purchasing decisions to create impactful campaigns.
Behavioural Psychology
Explore behavioural patterns, cultural influences and psychological principles that shape individual and collective decision-making.
AI Tools & Excel for Decision Making
Build practical spreadsheet and AI-based skills to analyse data, create models and generate meaningful insights.
Entrepreneurship Fundamentals
Gain insights into starting and managing ventures, develop strong business models and build an entrepreneurial mindset.
Basics of Finance / Design Thinking for Business
Understand essential financial concepts for business decisions, or use design thinking to innovate and creatively solve business challenges.
ATLAS Elective
Expands learning with interdisciplinary exposure that supports analytical and managerial growth. Select from 50+ Electives.

Semester 2

This set covers digital marketing, finance, innovation, economics, communication and India’s constitutional framework for navigating modern business effectively.
New-Age Business Models
Explore how digital transformation, sustainability and innovation are reshaping traditional business frameworks for the future economy.
Digital Marketing 101
Learn strategies to build and grow brands online using SEO, social media, analytics and content-driven marketing.
Communication Psychology
Develop strong verbal and written communication skills to effectively express ideas and collaborate in professional settings.
Economics
Gain a foundational understanding of market dynamics, economic policies and their impact on global and local business environments.
Financial Statement Analysis / Systems Thinking for Innovation
Learn to interpret financial data for strategic decision-making or use systems thinking to create innovative and connected business solutions.
Statistics for Business / Creative Thinking & Problem Solving
Master data interpretation for business insights or strengthen creative reasoning to tackle complex challenges with innovative solutions.
ATLAS Elective
Gain real-world experience by applying classroom concepts in a professional setting. Build skills, confidence and industry exposure. Select from 50+ Electives.

Semester 3

This semester strengthens marketing execution and financial compliance capabilities, integrating analytical SEO strategy, managerial accounting and taxation to support operational business decisions.
Organisational Behaviour & Human Resource Management
Understand how people behave in organisations and learn HR practices to manage and motivate teams effectively.
Investment Analysis & Portfolio Management
Learn to evaluate investment opportunities and design diversified portfolios that balance risk and return for long-term growth.
Financial Management Fundamentals
Master the essentials of corporate finance budgeting, cash flow and strategic planning to support sound business decisions.
Microeconomic Analysis
Understand individual and firm-level economic behaviour to inform business decision-making.
Macroeconomic Analysis
Explore broader economic trends, policies and indicators that impact organisations and markets.
Program Elective
Choose a course that matches your interests and expands your knowledge.
  • Creative Foundation using Canva
  • Story Telling Through Data (Power BI)
  • Business Technology Primer (IoT + Blockchain)
  • Data Analytics for Decision Making
  • Psychology of Leadership
  • Digital Tools for Behaviour Sciences (SPSS/R-Based Analysis)
Applied Component: Internship / Applied Project Report
Gain hands-on experience by applying classroom learning in a real-world setting and building practical skills.

Semester 4

This course set blends strategic marketing, corporate finance, and ethical communication with analytical tools that enhance decision-making, digital engagement, and risk management in modern business environments.
Business Law
Learn the legal rules and regulations that guide business operations and protect organisations.
Corporate Governance & Ethics
Understand how businesses are managed responsibly and the ethical principles that guide decision-making.
Wealth Management
Master strategies to grow and protect wealth. Focus on investment planning, asset allocation and advisory practices for individuals and institutions.
Introduction to Financial Modelling
Develop hands-on skills in building and analysing financial models. Use data to forecast performance and support strategic business decisions.
Quantitative Methods for Economics
Develop skills to analyse economic data and support evidence-based decision-making.
Economic Analysis of Public Policy
Understand how economic tools and principles evaluate policies and drive societal impact.
Program Elective
Choose a course that matches your interests and broadens your knowledge.
  • Creative Collaboration using Figma - I
  • Luxury Brand Management
  • Python / R Programming for Business
  • AI-Enabled Strategies (Marketing and Finance)
  • Psychology of Social Entrepreneurship
  • Social Media Psychology
Applied Component: Internship / Applied Project Report
Gain practical experience by applying classroom learning in real-world situations and developing professional skills.

Semester 5

This course set blends advanced marketing strategy with financial innovation and AI-driven tools, empowering students to build brands, analyze markets, and craft data-backed narratives for global business impact.
Strategic Business Management
Learn how to plan, make decisions and lead organisations to achieve long-term business goals.
International Business and Global Perception
Understand global markets, cross-cultural business practices and how international perspectives shape business strategies.
Introduction to Banking, NBFC, Insurance
Gain a comprehensive understanding of the financial ecosystem. Learn how banks, NBFCs and insurance institutions drive economic stability and growth.
Corporate Valuation
Explore techniques for assessing a company’s worth. Analyse financial statements, market trends and strategic factors influencing valuation.
International Economics
Explore global trade, finance and economic policies that influence international business.
Development Economics
Study economic strategies and policies that promote growth and development in emerging economies.
Program Elective
Choose a course that matches your interests and broadens your knowledge.
  • Influencer Marketing & Creators Economy
  • Creative Collaboration using Figma - II
  • Robotics & Automation in Business
  • Supply Chain with Emerging Technologies
  • Behavioural Dynamics in Family Businesses
  • Consumer Psychology in Luxury Marketing
Applied Component: Internship / Applied Project Report
Gain practical experience by applying classroom learning in real-world situations and developing professional skills.

Semester 6

This course set integrates strategic, financial, and global business knowledge with emerging technology insights and ethical considerations in AI.
Ancient Philosophy for Modern Businesses
Learn how timeless philosophical ideas can guide decision-making and leadership in today’s business world.
Data Visualisation Tools and Techniques
Develop skills to present data clearly using charts, graphs and other visual tools for better insights.
Entrepreneurial Finance
Understand how startups and growing businesses secure funding. Explore venture capital, financial planning and valuation in entrepreneurial contexts.
International Finance
Explore financial decision-making in a global setting. Understand exchange rates, cross-border investments and international risk management.
Behavioural Economics
Understand how human behaviour and psychology influence economic and business decisions.
Game Theory & Strategic Thinking
Explore strategic decision-making and competitive behaviour using game theory principles.
Program Elective
Choose a course that matches your interests and broadens your knowledge.
  • AI Driven MarTech & AdTech
  • PR & Corporate Communication
  • Deep Learning for Business Applications
  • Cloud Computing and Virtualisation
  • Neuro-Linguistic Programming for Business
  • Retail Psychology
Applied Component: Internship / Applied Project Report
Gain practical experience by applying classroom learning in real-world situations and developing professional skills.

Semester 7

This course set equips students with a global business and marketing perspective, investment expertise, and practical skills in big data analysis.
Alternative Investment Funds (AIF)
Explore the world of private equity, hedge funds and venture capital. Learn how alternative assets diversify portfolios and drive financial innovation.
Emerging Financial Technologies
Explores blockchain, digital payments and AI in finance, enabling students to assess innovation and its impact on financial systems.
Environmental & Sustainability Economics
Explore economic principles that address environmental challenges and promote sustainable development.

Semester 8

This course set strengthens analytical, visualization, and design-thinking capabilities while integrating AI-driven innovation. The research dissertation allows students to apply these skills to real-world business problems, fostering critical thinking.
Derivatives & Risk Management
Covers futures and options, equipping students to manage risk and optimise risk-return strategies.
Econometrics & Data Analytics
Develop skills to analyse data, test economic models and generate actionable business insights.

Why Choose BBA / BBA (Hons.) at ATLAS ISME?

Future-Ready Curriculum

These are the right subjects to be future ready, the right programs to study to get a holistic learning about business.
01

Learn from Industry,
Not Just Academia

Courses led by CXOs, founders, investors, and global professionals.
02

Foundation Year: Build Your Base. Discover Your Edge.

In your first year, you’ll gain a holistic view of business across marketing, finance, entrepreneurship, and strategy building critical thinking and leadership skills.
03

Global Is Built In

Access Global Immersions, International Summer Schools, International faculty workshops & masterclasses, and Master’s progression pathways.
04

Built For Outcomes

Internship-ready. Startup-ready. Grad school-ready. Choose your path and we’ll help you launch it.
05

Practice > Theory

From day one, you’ll engage in live projects, business simulations, mock stock exercises, and brand sprints gaining experience through immersive courses and interactive sessions, all while building skills in problem-solving, communication, and decision-making.
06

Where concepts meet execution,
in and beyond the classroom.

The BBA / BBA Hons are designed to immerse you in the realities of business from day one. Through real-world simulations, industry projects, and hands-on learning experiences, you’ll develop the skills that top employers value most.
Live Industry
Projects
In marketing strategy, market research, and financial analysis
Startup Street Collaborations
Run brand campaigns or develop finance models for real ventures
Client Campaign Execution
Across digital, retail, and
fintech sectors
Field Research, Consumer Surveys
Hands-on Learning to real world research and data insights
Internships & Global Immersions
With agencies, corporates, and investment firms
Industry Projects & Showcases
Where you pitch to professionals and potential investors
Live Case
Studies
Drawn from top brands, startups, and financial institutions
Strategy & Financial Simulations
Replicating real-time business environments
Sprints & Investment Challenges
That test your creative and analytical thinking.
CXO-Led Masterclasses
From experts in marketing, finance, consulting, and beyond
Marketing &
Finance Labs
With live data, dashboards, and campaign tools
Design Jams &
Crisis Simulations
For high-pressure decision-making

Student Voices: Real Voices from the Program

Hear from our students
At ATLAS, we’re not just learning from books, we get to work on real challenges that actually make a difference.
Eshan Thackur
3rd Year
BBA Student
It feels like running our own little company sometimes.That hands-on experience is what makes being here so exciting.
Mahafrin Deboo
3rd Year
BBA student
I love the professors here and their enthusiasm, its not what they teach but what they bring to the class.
Ayush Bhatia
Class of 2023
BBA student
I always thought I knew Entrepreneurship, my perspective completely changed, thanks to my professors at ATLAS ISME
Diya Chanda
Class of 2023
BBA student
Eligibility
Indian Boards (ISC / CBSE / State Boards)
  • Minimum 50% overall in Class XII
A-Levels (UK)
  • Minimum grades A/B/C in 2 subjects
International Bacalaureate (IB)
  • Minimum of 24 points in 3 HL & 3 SL subjects

Ready to Build a Business Degree
That’s Built for the Real World?

More questions?
Let our AI Assistant answer your queries

Questions? We can read your mind

Yes. The BBA Finance at ATLAS ISME is UGC-recognised and industry-endorsed, with a curriculum built around live projects, business simulations and CXO-led masterclasses, making it a strong foundation for careers in banking, investment and corporate finance.

Graduates can pursue roles such as Financial Analyst, Investment Banker, Portfolio Manager, Credit Analyst and Business Development Manager, across MNCs, financial services firms, start-ups and entrepreneurial ventures.

A general BBA gives you a broad business foundation, while BBA Finance offers a sharper, role-specific focus. If you have a clear interest in capital markets, investment or corporate finance, the BBA Finance is the more targeted and career-ready choice.

It's rigorous but structured well. Concepts like financial modelling, investment analysis and risk management require quantitative thinking, but ATLAS ISME's industry-integrated teaching methodology uses case studies, simulations and live projects to make learning applied and progressive.

At ATLAS ISME, the BBA (Hons.) in Finance suits those wanting a broader business + finance combination. The B.Sc. (Hons.) in Finance is CFA-curriculum aligned and ideal for those targeting pure finance careers in investment banking, wealth management or global markets.

ATLAS ISME is a strong choice. Located in Mumbai's BKC, it works with the dynamic business industry surrounding the campus to create opportunities like masterclasses, global immersions, internships and industry mentorship, all within walking distance of 500+ corporations.

Key subjects include Corporate Finance, Investment Analysis & Portfolio Management and Financial Modelling. The curriculum also covers Financial Statement Analysis, Business Law, Statistics for Business, Derivatives & Risk Management, FinTech & Blockchain in Finance and Alternative Investments.

For the BBA Finance major, the standard eligibility is 50% in Class XII in any stream; Maths is not mandatory. However, for the B.Sc. (Hons.) in Finance, Mathematics is a mandatory subject with a minimum of 60%.

BBA Finance at ATLAS ISME is more practice-oriented compared to a traditional B.Com that leans toward accounting and compliance. If you want real-world financial thinking over theory, BBA Finance is the stronger pick.

Yes. ATLAS ISME provides on-campus CFA exam coaching, with modules designed around case studies and industry notes to prepare students thoroughly. The B.Sc. Finance program is also CFA curriculum aligned, making it an even stronger launchpad.

Graduates are hired across banking, investment management, corporate finance, fintech, consulting, private equity, wealth management and insurance, with ATLAS ISME alumni placed at leading Indian and global firms.

Key skills include financial modelling, valuation, data interpretation, analytical thinking and communication. ATLAS ISME builds these through live market labs, investment challenges, financial simulations and mandatory internships, ensuring students are industry-ready from day one.

Yes, especially if your major is in a business or strategy-oriented field. The Economics minor at ATLAS ISME helps students explore the economic forces and policies shaping global businesses and markets and learn how economic analysis informs decision-making and drives innovation through public policy. It adds analytical depth and macro-level thinking that directly complements any business major.

At ATLAS ISME, a minor is a secondary area of specialisation you study alongside your chosen major. The BBA / BBA (Hons.) program is designed in two steps allowing you to design a business education that's as dynamic as the world you're entering. Minors available include Marketing, Finance, Business Analytics, Entrepreneurship, Economics, AI & Emerging Technologies, Digital Branding & Advertising and Business Psychology.

Yes. Economics is not a mandatory standalone subject in the BBA at ATLAS ISME, it is an optional Minor you can choose to add to your degree. If you select a different Minor (such as Finance or Business Analytics), you can still complete your BBA without any Economics coursework. However, a foundational Economics course does appear in the core curriculum as part of the broader business foundation.

They serve different purposes. A BBA is a professional, practice-oriented degree focused on business management, strategy and career readiness across corporate roles. A pure Economics degree is more analytical and research-oriented. At ATLAS ISME, the BBA with an Economics Minor gives you the best of both without committing to a full Economics degree.

At ATLAS ISME, the Economics Minor within the BBA is applied rather than purely mathematical. Subjects include Microeconomic Analysis, Macroeconomic Analysis, Quantitative Methods for Economics, Economic Analysis of Public Policy, International Economics, Development Economics, Behavioural Economics, Game Theory & Strategic Thinking, Environmental & Sustainability Economics and Econometrics & Data Analytics. While some quantitative thinking is involved, the emphasis is on real-world application and business relevance, not advanced pure mathematics.

The Economics Minor across the BBA in Marketing curriculum includes: Economics (foundational), Microeconomic Analysis, Macroeconomic Analysis, Quantitative Methods for Economics, Economic Analysis of Public Policy, International Economics, Development Economics, Behavioural Economics, Game Theory & Strategic Thinking, Environmental & Sustainability Economics and Econometrics & Data Analytics.

Economics gives Marketing students a powerful analytical edge. Understanding consumer demand, pricing dynamics, market competition and macroeconomic trends helps marketers build smarter strategies, not just creative ones. Subjects like Behavioural Economics and Game Theory directly enhance how a marketer understands consumer decision-making and competitor behaviour, while Econometrics & Data Analytics adds a quantitative layer to campaign and market analysis.

The Economics Minor equips you with analytical and quantitative skills, helping you understand market trends, economic policies and business environments. This opens doors to roles in market research, economic consulting, policy advisory, finance and strategy. Combining economic insight with your major makes you a well-rounded candidate, giving you an edge in placements and making you highly attractive to recruiters across corporates, start-ups and research institutions.

The website does not specify this directly. It is advisable to confirm with the ATLAS ISME Admissions or Academic team for the exact degree nomenclature. However, at most universities following the NEP framework both the Major and Minor are reflected in the academic transcript and degree documentation.