ATLAS SkillTech University

1

Major Track (Choose One)

Marketing

Finance

Business Analytics

AI & Emerging Technologies

Digital Branding & Advertising

Business Psychology

The BBA / BBA (Hons.) in Digital Branding & Advertising at ATLAS ISME is designed to develop innovative, strategic and data-driven marketers who can lead the digital landscape and drive brand growth in a fast-evolving market. The program offers a strong foundation in digital marketing, consumer behaviour, social media strategies, content management and performance marketing.

Learning is immersive and practical, with live projects, marketing labs, industry simulations and masterclasses from experts. Students will explore every aspect of digital branding, including content creation, community management, data analytics and AI-driven advertising strategies. By the end of the program, you will be equipped to design impactful digital campaigns, manage brand presence across digital platforms and utilise cutting-edge tools to drive marketing success. Whether working with startups, established brands or launching your own venture, you will gain the skills to shape compelling digital brands and lead effective advertising strategies.

#1

Brand Identity & Storytelling

#2

Digital & Social Media Strategy

#3

Content Creation & Video Marketing

#4

Paid Media: Search, Social & Display

#5

Campaign Design & Art Direction

#6

Consumer Behaviour & Psychology

#7

Advertising Tech & Martech Tools

#8

Creative Strategy & Communications Planning

#1

Craft compelling brand stories that connect with digital-first audiences

#2

Design and execute omnichannel ad campaigns with real-world impact

#3

Master tools for performance marketing and campaign tracking

#4

Blend design thinking with marketing analytics for creative problem-solving

#5

Build and present a strong portfolio to impress agencies and recruiters

#6

Operate across platformsfrom Meta to YouTube, Google to TikTok

Digital Marketer

Brand Strategist

Content Creator

Media Planner

Social Media Manager

Influencer Marketing Coordinator

SEO & SEM Specialist

1

Minor Track (Choose one)

Marketing

Go beyond the fundamentals of branding and consumer behaviour. The Marketing minor equips you to develop impactful campaigns, understand audience insights and build standout brands in today’s competitive landscape.

Family Managed Business

Develop expertise in governance, succession, strategy, finance and leadership within family enterprises. Prepare to lead, professionalise and sustain multi-generational businesses in an evolving global business environment.

Finance

Master key financial concepts, including investment, valuation, and budgeting, to drive organisational growth. The Finance minor prepares you for careers in corporate finance, banking and investment management.

Entrepreneurship

Transform ideas into action by learning to launch ventures and drive innovation. This minor sharpens your creativity, leadership and problem-solving through real-world projects and collaboration.

Economics

Explore the economic forces and policies shaping global businesses and markets. Learn how economic analysis informs decision-making and drivesinnovation through public policy.

AI & Emerging Technologies

Understand how AI, machine learning and emerging technologies are reshaping industries and driving innovation, efficiency and growth.

Business Analytics

Harness data to drive smarter business decisions. Learn to analyse trends, visualise information and use quantitative tools to impact marketing, finance, and strategy with data-driven insights.

Business Psychology

Explore how psychological principles influence workplace behaviour, leadership, decision-making and team dynamics to optimise performance and culture.

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Review Your Curriculum

Major

Digital Branding & Advertising

Minor

Business Analytics

Choose
Again

Semester 1

This course set covers core management, marketing, finance, and entrepreneurship, integrating AI, Excel and design thinking, with insights into consumer behaviour and Indian psychology for effective decision-making.

Principles of Management

Learn the core management functions of planning, organising, leading and controlling to effectively manage teams and organisations.

Marketing Management & Consumer Behaviour

Understand key marketing strategies and how consumer psychology influences purchasing decisions to create impactful campaigns.

Behavioural Psychology

Explore behavioural patterns, cultural influences and psychological principles that shape individual and collective decision-making.

AI Tools & Excel for Decision Making

Build practical spreadsheet and AI-based skills to analyse data, create models and generate meaningful insights.

Entrepreneurship Fundamentals

Gain insights into starting and managing ventures, develop strong business models and build an entrepreneurial mindset.

Basics of Finance / Design Thinking for Business

Understand essential financial concepts for business decisions, or use design thinking to innovate and creatively solve business challenges.

ATLAS Elective

Expands learning with interdisciplinary exposure that supports analytical and managerial growth. Select from 50+ Electives.

Semester 2

This set covers digital marketing, finance, innovation, economics, communication and India’s constitutional framework for navigating modern business effectively.

New-Age Business Models

Explore how digital transformation, sustainability and innovation are reshaping traditional business frameworks for the future economy.

Digital Marketing 101

Learn strategies to build and grow brands online using SEO, social media, analytics and content-driven marketing.

Communication Psychology

Develop strong verbal and written communication skills to effectively express ideas and collaborate in professional settings.

Economics

Gain a foundational understanding of market dynamics, economic policies and their impact on global and local business environments.

Financial Statement Analysis / Systems Thinking for Innovation

Learn to interpret financial data for strategic decision-making or use systems thinking to create innovative and connected business solutions.

Statistics for Business / Creative Thinking & Problem Solving

Master data interpretation for business insights or strengthen creative reasoning to tackle complex challenges with innovative solutions.

ATLAS Elective

Gain real-world experience by applying classroom concepts in a professional setting. Build skills, confidence and industry exposure. Select from 50+ Electives.

Semester 3

This semester strengthens marketing execution and financial compliance capabilities, integrating analytical SEO strategy, managerial accounting and taxation to support operational business decisions.

Organisational Behaviour & Human Resource Management

Understand how people behave in organisations and learn HR practices to manage and motivate teams effectively.

Advertising and Branding: Evolution & Transformation

Explore how advertising and branding have evolved over time and learn strategies for creating impactful campaigns.

Social Media and Content Marketing

Learn to engage audiences and grow brands using social media platforms and content-driven strategies.

Data Wrangling & Pre-Processing Techniques

Learn methods to clean, transform and structure data, enabling accurate analysis and reliable business insights.

Predictive Analytics for Business Applications

Understand forecasting models and machine learning techniques to anticipate trends and support strategic business decisions.

Program Elective

Choose a course that matches your interests and expands your knowledge.

Creative Foundation using Canva
Story Telling Through Data (Power BI)
Business Technology Primer (IoT + Blockchain)
Data Analytics for Decision Making
Psychology of Leadership
Digital Tools for Behaviour Sciences (SPSS/R-Based Analysis)

Applied Component: Internship / Applied Project Report

Gain hands-on experience by applying classroom learning in a real-world setting and building practical skills.

Semester 4

This course set blends strategic marketing, corporate finance, and ethical communication with analytical tools that enhance decision-making, digital engagement, and risk management in modern business environments.

Business Law

Learn the legal rules and regulations that guide business operations and protect organisations.

Corporate Governance & Ethics

Understand how businesses are managed responsibly and the ethical principles that guide decision-making.

Search & Performance Marketing

Discover how to optimise online campaigns to reach the right audience and achieve measurable results.

Marketing Research

Learn how to gather and analyse data to make informed marketing and business decisions.

Data Querying & Management using SQL

Learn to retrieve, manipulate and manage data efficiently using SQL, enabling structured analysis and informed decision-making.

Python Programming for Data Analysis

Understand Python programming and its libraries to analyse datasets, automate tasks and generate actionable business insights.

Program Elective

Choose a course that matches your interests and broadens your knowledge.

Creative Collaboration using Figma - I
Luxury Brand Management
Python / R Programming for Business
AI-Enabled Strategies (Marketing and Finance)
Psychology of Social Entrepreneurship
Social Media Psychology

Applied Component: Internship / Applied Project Report

Gain practical experience by applying classroom learning in real-world situations and developing professional skills.

Semester 5

This course set blends advanced marketing strategy with financial innovation and AI-driven tools, empowering students to build brands, analyze markets, and craft data-backed narratives for global business impact.

Strategic Business Management

Learn how to plan, make decisions and lead organisations to achieve long-term business goals.

International Business and Global Perception

Understand global markets, cross-cultural business practices and how international perspectives shape business strategies.

E-Commerce Marketing

Explore strategies to promote products and services online and drive sales through digital platforms.

Media Planning and Buying

Learn how to select, schedule and purchase media effectively to reach the right audience.

Sports Analytics & Performance Metrics

Explore methods to analyse athletic performance and game data, enabling students to derive insights and enhance decision-making in sports management.

Capstone Project I: Business Analytics Application

Apply analytics techniques to real-world business problems, allowing students to integrate learning and deliver data-driven solutions.

Program Elective

Choose a course that matches your interests and broadens your knowledge.

Influencer Marketing & Creators Economy
Creative Collaboration using Figma - II
Robotics & Automation in Business
Supply Chain with Emerging Technologies
Behavioural Dynamics in Family Businesses
Consumer Psychology in Luxury Marketing

Applied Component: Internship / Applied Project Report

Gain practical experience by applying classroom learning in real-world situations and developing professional skills.

Semester 6

This course set integrates strategic, financial, and global business knowledge with emerging technology insights and ethical considerations in AI.

Ancient Philosophy for Modern Businesses

Learn how timeless philosophical ideas can guide decision-making and leadership in today’s business world.

Data Visualisation Tools and Techniques

Develop skills to present data clearly using charts, graphs and other visual tools for better insights.

Branding for New-Age Brands

Learn how to build future-ready brands in a fast-evolving digital world, focusing on identity, storytelling, community building and purpose-driven positioning for modern businesses.

Strategic Marketing Communication

Understand how to craft and deliver marketing messages that influence and engage audiences effectively.

Laws & Ethics in the Age of AI

Explore the legal and ethical considerations of using AI in business and technology.

AI Ecosystems & Business Applications

Explore the role of AI technologies and platforms in business, enabling students to implement intelligent solutions and drive operational efficiency.

Supply Chain & Operations Analytics

Learn to analyse supply chain and operational data, allowing students to optimise processes and enhance decision-making across business operations.

Program Elective

Choose a course that matches your interests and broadens your knowledge.

AI Driven MarTech & AdTech
PR & Corporate Communication
Deep Learning for Business Applications
Cloud Computing and Virtualisation
Neuro-Linguistic Programming for Business
Retail Psychology

Applied Component: Internship / Applied Project Report

Gain practical experience by applying classroom learning in real-world situations and developing professional skills.

Semester 7

This course set equips students with a global business and marketing perspective, investment expertise, and practical skills in big data analysis.

Collaborative Studio

Work together on projects to apply learning, solve problems and develop teamwork skills.

Marketing KPIs & Consumer Insights

Understand key performance indicators and consumer data, enabling students to measure marketing effectiveness and drive strategic decisions.

Semester 8

This course set strengthens analytical, visualization, and design-thinking capabilities while integrating AI-driven innovation. The research dissertation allows students to apply these skills to real-world business problems, fostering critical thinking.

Intercultural Marketing

Learn how to create marketing strategies that connect with people across different cultures and regions.

Financial Planning & KPI Dashboards

Learn to design financial models and dashboards, allowing students to track key metrics and make informed financial decisions.

Download Curriculum

Why Choose BBA / BBA (Hons.) at ATLAS ISME?

Future-Ready Curriculum

These are the right subjects to be future ready, the right programs to study to get a holistic learning about business.

01

Learn from Industry,
Not Just Academia

Courses led by CXOs, founders, investors, and global professionals.

02

Foundation Year: Build Your Base. Discover Your Edge.

In your first year, you’ll gain a holistic view of business across marketing, finance, entrepreneurship, and strategy building critical thinking and leadership skills.

03

Global Is Built In

Access Global Immersions, International Summer Schools, International faculty workshops & masterclasses, and Master’s progression pathways.

04

Built For Outcomes

Internship-ready. Startup-ready. Grad school-ready. Choose your path and we’ll help you launch it.

05

Practice > Theory

From day one, you’ll engage in live projects, business simulations, mock stock exercises, and brand sprints gaining experience through immersive courses and interactive sessions, all while building skills in problem-solving, communication, and decision-making.

06

Where concepts meet execution,
in and beyond the classroom.

The BBA / BBA (Hons.) are designed to immerse you in the realities of business from day one. Through real-world simulations, industry projects, and hands-on learning experiences, you’ll develop the skills that top employers value most.

Live Industry
Projects

In marketing strategy, market research, and financial analysis

Startup Street Collaborations

Run brand campaigns or develop finance models for real ventures

Client Campaign Execution

Across digital, retail, and
fintech sectors

Field Research, Consumer Surveys

Hands-on Learning to real world research and data insights

Internships & Global Immersions

With agencies, corporates, and investment firms

Industry Projects & Showcases

Where you pitch to professionals and potential investors

Live Case
Studies

Drawn from top brands, startups, and financial institutions

Strategy & Financial Simulations

Replicating real-time business environments

Sprints & Investment Challenges

That test your creative and analytical thinking.

CXO-Led Masterclasses

From experts in marketing, finance, consulting, and beyond

Marketing &
Finance Labs

With live data, dashboards, and campaign tools

Design Jams &
Crisis Simulations

For high-pressure decision-making

Student Voices: Real Voices from the Program

Hear from our students

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At ATLAS, we’re not just learning from books, we get to work on real challenges that actually make a difference.

Eshan Thackur

3rd Year
BBA Student

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It feels like running our own little company sometimes.That hands-on experience is what makes being here so exciting.

Mahafrin Deboo

3rd Year
BBA student

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I love the professors here and their enthusiasm, its not what they teach but what they bring to the class.

Ayush Bhatia

Class of 2023
BBA student

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I always thought I knew Entrepreneurship, my perspective completely changed, thanks to my professors at ATLAS ISME

Diya Chanda

Class of 2023
BBA student

Your guide to joining ATLAS BBA

A 4-step admission process

Know more

01

Submit the Application Form

Apply for July 2026 Intake

02

Complete the Busines Aptitude Test (BAT)

View a Sample Paper

03

Attend your Online Interview

View sample interview questions

04

Attend the Collaborative Accelerator

Know More

Eligibility

Indian Boards (ISC / CBSE / State Boards)

Minimum 50% overall in Class XII

A-Levels (UK)

Minimum grades A/B/C in 2 subjects

International Bacalaureate (IB)

Minimum of 24 points in 3 HL & 3 SL subjects

Fee Structure

We believe in clarity. Here’s a simple year-on-year breakdown of our fees!

Fee Structure

Admissions Policy

Loans & Scholarships

That’s right – Funding just got easier! We partner with India’s top banks to support your journey to success. And, Our ATLAS Scholarship is there to enable access to world-class education for you and build a lifelong growth.

Education Loans

ATLAS Scholarships

Your Home Away From Home

Safe, comfortable housing for first-year students with a supportive community.

Student Housing at ISME

Questions? We can read your mind

ATLAS ISME offers a full-time, 4-year undergraduate BBA (Hons.) with a Majors & Minors program designed to build industry-ready, future-focused business leaders.

BBA (Hons.) with Majors & Minors

A customisable program that lets students specialise in one area while exploring others.

Majors:

Minors (choice-based):

Yes, BBA (Hons.) with a Major & Minor at ATLAS ISME offers a globally benchmarked curriculum.

The 4-year BBA curriculum has been created to ensure a transformative leadership experience for students. It has been carefully curated to ensure integration of current industry best practices and future needs of Industry 4.0.

In fact, distinguished CEO's and corporate leaders from Tata Sons Ltd., AMAZON, NYKAA, Lenskart, Hindustan Unilever Limited, Nestle, HDFC Bank and also from some of the best international universities visit the school as speakers and visiting lecturers.

With hands-on industry experience and in-depth knowledge of different marketing channels and platforms, students are equipped with the dynamics of marketing. Students participate in live projects across sectors such as FMCG, retail and technology and we help individuals refine their skills and prepare them for real-world challenges and market stimuli.

Yes, ATLAS ISME provides students with CAT and CFA exam coaching on campus. The modules of our course are designed so that students are coached for the CAT & CFA exams. With case studies and industry notes, we ensure students have in-depth knowledge and are well-prepared for the exam.

The admission process at ATLAS ISME consists of 3 key stages:

Business Aptitude Test (BAT): Online test assessing aptitude and reasoning
Personal Interview (PI): Evaluation of communication, intent and profile
Collaborative Exercise: Group activity based on a real-world business case

Yes, ATLAS ISME offers multidisciplinary learning. At ATLAS ISME, we always ensure flexibility and our main focus is for students to explore diverse interests and broaden their horizons by taking carefully curated electives in areas like fashion design, AI & machine learning and VFX, even alongside a business degree. This flexibility is key to developing well-rounded, future-ready professionals.

ATLAS ISME focuses on equipping students with entrepreneurial skills. The curriculum enables students to prepare for real VC pitches and explore startup ideas. The faculty assists students with building and launching ventures. We distinguish ourselves from other reputable institutions by offering

Credit-bearing ventures
Structured curriculum
Real-world application
Incubation support and mentorship

Yes, students can align their coursework with professional certifications. The institution offers certifications such as FinTech & AI Investing (LIBF), which prepares students for digital finance; Portfolio & Wealth Management (NISM), which builds expertise in managing investments and financial portfolios; and Mutual Fund & Financial Services (NISM), which provides a foundation in financial advisory and investment strategy.

These certifications help students build confidence, gain deeper knowledge and understanding and improve their readiness for job opportunities.

BBA / BBA (Hons.) Majoring in Digital Branding & Advertising

Semester 1

Principles of Management

Marketing Management & Consumer Behaviour

Behavioural Psychology

AI Tools & Excel for Decision Making

Entrepreneurship Fundamentals

Basics of Finance / Design Thinking for Business

ATLAS Elective

Semester 2

New-Age Business Models

Digital Marketing 101

Communication Psychology

Economics

Financial Statement Analysis / Systems Thinking for Innovation

Statistics for Business / Creative Thinking & Problem Solving

ATLAS Elective

Semester 3

Organisational Behaviour & Human Resource Management

Advertising and Branding: Evolution & Transformation

Social Media and Content Marketing

Data Wrangling & Pre-Processing Techniques

Predictive Analytics for Business Applications

Program Elective

Applied Component: Internship / Applied Project Report

Semester 4

Business Law

Corporate Governance & Ethics

Search & Performance Marketing

Marketing Research

Data Querying & Management using SQL

Python Programming for Data Analysis

Program Elective

Applied Component: Internship / Applied Project Report

Semester 5

Strategic Business Management

International Business and Global Perception

E-Commerce Marketing

Media Planning and Buying

Sports Analytics & Performance Metrics

Capstone Project I: Business Analytics Application

Program Elective

Applied Component: Internship / Applied Project Report

Semester 6

Ancient Philosophy for Modern Businesses

Data Visualisation Tools and Techniques

Branding for New-Age Brands

Strategic Marketing Communication

Laws & Ethics in the Age of AI

AI Ecosystems & Business Applications

Supply Chain & Operations Analytics

Program Elective

Applied Component: Internship / Applied Project Report

Semester 7

Collaborative Studio

Marketing KPIs & Consumer Insights

Semester 8

Intercultural Marketing

Financial Planning & KPI Dashboards

Why Choose BBA / BBA (Hons.) at ATLAS ISME?

Future-Ready Curriculum

Learn from Industry, Not Just Academia

Foundation Year: Build Your Base. Discover Your Edge.

Global Is Built In

Built For Outcomes

Practice > Theory

Where concepts meet execution, in and beyond the classroom.

Student Voices: Real Voices from the Program

Your guide to joining ATLAS BBA

Ready to Build a Business Degree That’s Built for the Real World?

Questions? We can read your mind

What is offered under BBA (Hons.) with Majors & Minors by ATLAS ISME?

Does BBA (Hons.) with a Majors & Minors at ATLAS ISME offer a globally benchmarked curriculum?

What kind of real-industry brand collaborations or marketing simulations are built into the learning experience at ATLAS ISME?

Does ATLAS ISME provide CAT and CFA exam coaching on campus?

How to get admission to the ATLAS ISME BBA program?

Can I choose electives across business, design and tech at ATLAS ISME?

Can ATLAS undergraduate students launch real startups while earning credits and how do these ventures receive support?

Can students align their coursework with professional certifications?

Learn from Industry,
Not Just Academia

Where concepts meet execution,
in and beyond the classroom.

Ready to Build a Business Degree
That’s Built for the Real World?