ATLAS SkillTech University

Design your degree in 2 steps

Your future is not one-size-fits-all — so why should your degree be? At ATLAS ISME, design a business education that's as dynamic as the world you're entering.

1

Major Track (Choose One)

Marketing

Finance

Business Analytics

AI & Emerging Technologies

Digital Branding & Advertising

Business Psychology

The BBA / BBA (Hons.) in Digital Branding & Advertising at ATLAS ISME is designed to develop innovative, strategic and data-driven marketers who can lead the digital landscape and drive brand growth in a fast-evolving market. The program offers a strong foundation in digital marketing, consumer behaviour, social media strategies, content management and performance marketing.

Learning is immersive and practical, with live projects, marketing labs, industry simulations and masterclasses from experts. Students will explore every aspect of digital branding, including content creation, community management, data analytics and AI-driven advertising strategies. By the end of the program, you will be equipped to design impactful digital campaigns, manage brand presence across digital platforms and utilise cutting-edge tools to drive marketing success. Whether working with startups, established brands or launching your own venture, you will gain the skills to shape compelling digital brands and lead effective advertising strategies.

#1

Brand Identity & Storytelling

#2

Digital & Social Media Strategy

#3

Content Creation & Video Marketing

#4

Paid Media: Search, Social & Display

#5

Campaign Design & Art Direction

#6

Consumer Behaviour & Psychology

#7

Advertising Tech & Martech Tools

#8

Creative Strategy & Communications Planning

#1

Craft compelling brand stories that connect with digital-first audiences

#2

Design and execute omnichannel ad campaigns with real-world impact

#3

Master tools for performance marketing and campaign tracking

#4

Blend design thinking with marketing analytics for creative problem-solving

#5

Build and present a strong portfolio to impress agencies and recruiters

#6

Operate across platformsfrom Meta to YouTube, Google to TikTok

Digital Marketer

Brand Strategist

Content Creator

Media Planner

Social Media Manager

Influencer Marketing Coordinator

SEO & SEM Specialist

1

Minor Track (Choose one)

Marketing

Go beyond the fundamentals of branding and consumer behaviour. The Marketing minor equips you to develop impactful campaigns, understand audience insights and build standout brands in today’s competitive landscape.

Family Managed Business

Develop expertise in governance, succession, strategy, finance and leadership within family enterprises. Prepare to lead, professionalise and sustain multi-generational businesses in an evolving global business environment.

Finance

Master key financial concepts, including investment, valuation, and budgeting, to drive organisational growth. The Finance minor prepares you for careers in corporate finance, banking and investment management.

Entrepreneurship

Transform ideas into action by learning to launch ventures and drive innovation. This minor sharpens your creativity, leadership and problem-solving through real-world projects and collaboration.

Economics

Explore the economic forces and policies shaping global businesses and markets. Learn how economic analysis informs decision-making and drives innovation through public policy.

AI & Emerging Technologies

Understand how AI, machine learning and emerging technologies are reshaping industries and driving innovation, efficiency and growth.

Business Analytics

Harness data to drive smarter business decisions. Learn to analyse trends, visualise information and use quantitative tools to impact marketing, finance, and strategy with data-driven insights.

Business Psychology

Explore how psychological principles influence workplace behaviour, leadership, decision-making and team dynamics to optimise performance and culture.

2

Review Your Curriculum

Major

Digital Branding & Advertising

Minor

Family Managed Business

Choose
Again

Semester 1

This course set covers core management, marketing, finance and entrepreneurship, integrating AI, Excel and design thinking, with insights into consumer behaviour and Indian psychology for effective decision-making.

Principles of Management

Learn the core management functions of planning, organising, leading and controlling to effectively manage teams and organisations.

Marketing Management & Consumer Behaviour

Understand key marketing strategies and how consumer psychology influences purchasing decisions to create impactful campaigns.

Behavioural Psychology

Explore behavioural patterns, cultural influences and psychological principles that shape individual and collective decision-making.

AI Tools & Excel for Decision Making

Build practical spreadsheet and AI-based skills to analyse data, create models and generate meaningful insights.

Entrepreneurship Fundamentals

Gain insights into starting and managing ventures, develop strong business models and build an entrepreneurial mindset.

Basics of Finance / Design Thinking for Business

Understand essential financial concepts for business decisions, or use design thinking to innovate and creatively solve business challenges.

ATLAS Elective

Expands learning with interdisciplinary exposure that supports analytical and managerial growth. Select from 50+ Electives.

Semester 2

This set covers digital marketing, finance, innovation, economics, communication and India’s constitutional framework for navigating modern business effectively.

New-Age Business Models

Explore how digital transformation, sustainability and innovation are reshaping traditional business frameworks for the future economy.

Digital Marketing 101

Learn strategies to build and grow brands online using SEO, social media, analytics and content-driven marketing.

Communication Psychology

Develop strong verbal and written communication skills to effectively express ideas and collaborate in professional settings.

Economics

Gain a foundational understanding of market dynamics, economic policies and their impact on global and local business environments.

Financial Statement Analysis / Systems Thinking for Innovation

Learn to interpret financial data for strategic decision-making or use systems thinking to create innovative and connected business solutions.

Statistics for Business / Creative Thinking & Problem Solving

Master data interpretation for business insights or strengthen creative reasoning to tackle complex challenges with innovative solutions.

ATLAS Elective

Gain real-world experience by applying classroom concepts in a professional setting. Build skills, confidence and industry exposure. Select from 50+ Electives.

Semester 3

This set covers organisational behaviour, HR management, investment analysis, corporate finance, family business leadership, governance and succession planning for effective business decision-making.

Organisational Behaviour & Human Resource Management

Understand how people behave in organisations and learn HR practices to manage and motivate teams effectively.

Investment Analysis & Portfolio Management

Learn to evaluate investment opportunities and design diversified portfolios that balance risk and return for long-term growth.

Financial Management Fundamentals

Master the essentials of corporate finance budgeting, cash flow and strategic planning to support sound business decisions

Family Enterprise Foundations: Dynamics, Leadership & Conflict Resolution

Understand the unique dynamics of family-run businesses and learn leadership strategies to manage relationships, resolve conflicts and build long-term alignment across generations.

Legal Governance & Succession Planning in Family-Controlled Enterprises

Learn the legal and governance frameworks that support family enterprises, including succession planning, ownership structures and strategies for ensuring business continuity across generations.

Program Elective

Choose a course that matches your interests and expands your knowledge.

Creative Foundation using Canva
Story Telling Through Data (Power BI)
Business Technology Primer (IoT + Blockchain)
Data Analytics for Decision Making
Psychology of Leadership
Digital Tools for Behaviour Sciences (SPSS/R-Based Analysis)

Applied Component: Internship / Applied Project Report

Gain hands-on experience by applying classroom learning in a real-world setting and building practical skills.

Semester 4

This set covers business law, corporate governance, ethics, wealth management, financial modelling, family wealth offices, taxation and regulatory compliance for responsible and strategic financial decision-making.

Business Law

Learn the legal rules and regulations that guide business operations and protect organisations.

Corporate Governance & Ethics

Understand how businesses are managed responsibly and the ethical principles that guide decision-making.

Wealth Management

Master strategies to grow and protect wealth. Focus on investment planning, asset allocation and advisory practices for individuals and institutions.

Introduction to Financial Modelling

Develop hands-on skills in building and analysing financial models. Use data to forecast performance and support strategic business decisions.

Introduction to Family Wealth Offices

Understand the role of family wealth offices in managing investments, preserving wealth and supporting long-term financial goals across generations.

Taxation, Compliance & Regulatory Governance for Family Enterprises

Learn the key taxation, compliance and governance practices that help family enterprises operate transparently and sustainably.

Program Elective

Choose a course that matches your interests and broadens your knowledge.

Creative Collaboration using Figma - I
Luxury Brand Management
Python / R Programming for Business
AI-Enabled Strategies (Marketing and Finance)
Psychology of Social Entrepreneurship
Social Media Psychology

Applied Component: Internship / Applied Project Report

Gain practical experience by applying classroom learning in real-world situations and developing professional skills.

Semester 5

This set covers strategic business management, international business, banking and insurance systems, corporate valuation, digital transformation and decision analytics for effective leadership in evolving business ecosystems.

Strategic Business Management

Learn how to plan, make decisions and lead organisations to achieve long-term business goals.

International Business and Global Perception

Understand global markets, cross-cultural business practices and how international perspectives shape business strategies.

Introduction to Banking, NBFC, Insurance

Gain a comprehensive understanding of the financial ecosystem. Learn how banks, NBFCs and insurance institutions drive economic stability and growth.

Corporate Valuation

Explore techniques for assessing a company’s worth. Analyse financial statements, market trends and strategic factors influencing valuation.

Digital Transformation in Family Wealth & Business Ecosystems

Explore how digital technologies are reshaping family businesses and wealth management through innovation, data-driven strategies and smarter decision-making.

Operational Strategy & Decision Analytics in Family-Run Organisations

Learn how to improve business operations and use analytics-driven insights to support strategic decision-making in family-run enterprises.

Program Elective

Choose a course that matches your interests and broadens your knowledge.

Influencer Marketing & Creators Economy
Creative Collaboration using Figma - II
Robotics & Automation in Business
Supply Chain with Emerging Technologies
Behavioural Dynamics in Family Businesses
Consumer Psychology in Luxury Marketing

Applied Component: Internship / Applied Project Report

Gain practical experience by applying classroom learning in real-world situations and developing professional skills.

Semester 6

This set covers philosophical thinking, data visualisation, entrepreneurial and international finance, managerial accounting, financial control and innovation in next-generation family businesses.

Ancient Philosophy for Modern Businesses

Learn how timeless philosophical ideas can guide decision-making and leadership in today’s business world.

Data Visualisation Tools and Techniques

Develop skills to present data clearly using charts, graphs and other visual tools for better insights.

Entrepreneurial Finance

Understand how startups and growing businesses secure funding. Explore venture capital, financial planning and valuation in entrepreneurial contexts.

International Finance

Explore financial decision-making in a global setting. Understand exchange rates, cross-border investments and international risk management.

Managerial Accounting & Financial Control for Family Businesses

Learn the principles of managerial accounting and financial control to support budgeting, performance evaluation and effective decision-making in family businesses.

Innovation, Entrepreneurship & Next-Generation Family Enterprises

Explore how innovation and entrepreneurial thinking drive the growth and transformation of next-generation family enterprises.

Program Elective

Choose a course that matches your interests and broadens your knowledge.

AI Driven MarTech & AdTech
PR & Corporate Communication
Deep Learning for Business Applications
Cloud Computing and Virtualisation
Neuro-Linguistic Programming for Business
Retail Psychology

Applied Component: Internship / Applied Project Report

Gain practical experience by applying classroom learning in real-world situations and developing professional skills.

Semester 7

This set covers AIFs and emerging financial technologies like private equity, venture capital, blockchain, digital payments and AI, with a focus on strengthening decision-making in family managed businesses (FMB).

Alternative Investment Funds (AIF)

Explore the world of private equity, hedge funds and venture capital. Learn how alternative assets diversify portfolios and drive financial innovation.

Emerging Financial Technologies

Explores blockchain, digital payments and AI in finance, enabling students to assess innovation and its impact on financial systems.

Semester 8

This set covers derivatives and risk management, focusing on futures and options to help optimise risk-return strategies and strengthen financial decision-making.

Derivatives & Risk Management

Covers futures and options, equipping students to manage risk and optimise risk-return strategies.

Download Curriculum

Why Choose BBA / BBA (Hons.) at ATLAS ISME?

Future-Ready Curriculum

These are the right subjects to be future ready, the right programs to study to get a holistic learning about business.

01

Learn from Industry,
Not Just Academia

Courses led by CXOs, founders, investors, and global professionals.

02

Foundation Year: Build Your Base. Discover Your Edge.

In your first year, you’ll gain a holistic view of business across marketing, finance, entrepreneurship, and strategy building critical thinking and leadership skills.

03

Global Is Built In

Access Global Immersions, International Summer Schools, International faculty workshops & masterclasses, and Master’s progression pathways.

04

Built For Outcomes

Internship-ready. Startup-ready. Grad school-ready. Choose your path and we’ll help you launch it.

05

Practice > Theory

From day one, you’ll engage in live projects, business simulations, mock stock exercises, and brand sprints gaining experience through immersive courses and interactive sessions, all while building skills in problem-solving, communication, and decision-making.

06

Where concepts meet execution,
in and beyond the classroom.

The BBA / BBA (Hons.) are designed to immerse you in the realities of business from day one. Through real-world simulations, industry projects, and hands-on learning experiences, you’ll develop the skills that top employers value most.

Live Industry
Projects

In marketing strategy, market research, and financial analysis

Startup Street Collaborations

Run brand campaigns or develop finance models for real ventures

Client Campaign Execution

Across digital, retail, and
fintech sectors

Field Research, Consumer Surveys

Hands-on Learning to real world research and data insights

Internships & Global Immersions

With agencies, corporates, and investment firms

Industry Projects & Showcases

Where you pitch to professionals and potential investors

Live Case
Studies

Drawn from top brands, startups, and financial institutions

Strategy & Financial Simulations

Replicating real-time business environments

Sprints & Investment Challenges

That test your creative and analytical thinking.

CXO-Led Masterclasses

From experts in marketing, finance, consulting, and beyond

Marketing &
Finance Labs

With live data, dashboards, and campaign tools

Design Jams &
Crisis Simulations

For high-pressure decision-making

Student Voices: Real Voices from the Program

Hear from our students

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At ATLAS, we’re not just learning from books, we get to work on real challenges that actually make a difference.

Eshan Thackur

3rd Year
BBA Student

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It feels like running our own little company sometimes.That hands-on experience is what makes being here so exciting.

Mahafrin Deboo

3rd Year
BBA student

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I love the professors here and their enthusiasm, its not what they teach but what they bring to the class.

Ayush Bhatia

Class of 2023
BBA student

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I always thought I knew Entrepreneurship, my perspective completely changed, thanks to my professors at ATLAS ISME

Diya Chanda

Class of 2023
BBA student

Your guide to joining ATLAS BBA

A 4-step admission process

Know more

01

Submit the Application Form

Apply for July 2026 Intake

02

Complete the Busines Aptitude Test (BAT)

View a Sample Paper

03

Attend your Online Interview

View sample interview questions

04

Attend the Collaborative Accelerator

Know More

Eligibility

Indian Boards (ISC / CBSE / State Boards)

Minimum 50% overall in Class XII

A-Levels (UK)

Minimum grades A/B/C in 2 subjects

International Bacalaureate (IB)

Minimum of 24 points in 3 HL & 3 SL subjects

Fee Structure

We believe in clarity. Here’s a simple year-on-year breakdown of our fees!

Fee Structure

Admissions Policy

Loans & Scholarships

That’s right – Funding just got easier! We partner with India’s top banks to support your journey to success. And, Our ATLAS Scholarship is there to enable access to world-class education for you and build a lifelong growth.

Education Loans

ATLAS Scholarships

Your Home Away From Home

Safe, comfortable housing for first-year students with a supportive community.

Student Housing at ISME

Questions? We can read your mind

ATLAS ISME offers a full-time, 4-year undergraduate BBA (Hons.) with a Majors & Minors program designed to build industry-ready, future-focused business leaders.

BBA (Hons.) with Majors & Minors

A customisable program that lets students specialise in one area while exploring others.

Majors:

Minors (choice-based):

Yes, BBA (Hons.) with a Major & Minor at ATLAS ISME offers a globally benchmarked curriculum.

The 4-year BBA curriculum has been created to ensure a transformative leadership experience for students. It has been carefully curated to ensure integration of current industry best practices and future needs of Industry 4.0.

In fact, distinguished CEO's and corporate leaders from Tata Sons Ltd., AMAZON, NYKAA, Lenskart, Hindustan Unilever Limited, Nestle, HDFC Bank and also from some of the best international universities visit the school as speakers and visiting lecturers.

With hands-on industry experience and in-depth knowledge of different marketing channels and platforms, students are equipped with the dynamics of marketing. Students participate in live projects across sectors such as FMCG, retail and technology and we help individuals refine their skills and prepare them for real-world challenges and market stimuli.

Yes, ATLAS ISME provides students with CAT and CFA exam coaching on campus. The modules of our course are designed so that students are coached for the CAT & CFA exams. With case studies and industry notes, we ensure students have in-depth knowledge and are well-prepared for the exam.

The admission process at ATLAS ISME consists of 3 key stages:

Business Aptitude Test (BAT): Online test assessing aptitude and reasoning
Personal Interview (PI): Evaluation of communication, intent and profile
Collaborative Exercise: Group activity based on a real-world business case

Yes, ATLAS ISME offers multidisciplinary learning. At ATLAS ISME, we always ensure flexibility and our main focus is for students to explore diverse interests and broaden their horizons by taking carefully curated electives in areas like fashion design, AI & machine learning and VFX, even alongside a business degree. This flexibility is key to developing well-rounded, future-ready professionals.

ATLAS ISME focuses on equipping students with entrepreneurial skills. The curriculum enables students to prepare for real VC pitches and explore startup ideas. The faculty assists students with building and launching ventures. We distinguish ourselves from other reputable institutions by offering

Credit-bearing ventures
Structured curriculum
Real-world application
Incubation support and mentorship

Yes, students can align their coursework with professional certifications. The institution offers certifications such as FinTech & AI Investing (LIBF), which prepares students for digital finance; Portfolio & Wealth Management (NISM), which builds expertise in managing investments and financial portfolios; and Mutual Fund & Financial Services (NISM), which provides a foundation in financial advisory and investment strategy.

These certifications help students build confidence, gain deeper knowledge and understanding and improve their readiness for job opportunities.

BBA / BBA (Hons.) Majoring in Digital Branding & Advertising

Design your degree in 2 steps

Semester 1

Principles of Management

Marketing Management & Consumer Behaviour

Behavioural Psychology

AI Tools & Excel for Decision Making

Entrepreneurship Fundamentals

Basics of Finance / Design Thinking for Business

ATLAS Elective

Semester 2

New-Age Business Models

Digital Marketing 101

Communication Psychology

Economics

Financial Statement Analysis / Systems Thinking for Innovation

Statistics for Business / Creative Thinking & Problem Solving

ATLAS Elective

Semester 3

Organisational Behaviour & Human Resource Management

Investment Analysis & Portfolio Management

Financial Management Fundamentals

Family Enterprise Foundations: Dynamics, Leadership & Conflict Resolution

Legal Governance & Succession Planning in Family-Controlled Enterprises

Program Elective

Applied Component: Internship / Applied Project Report

Semester 4

Business Law

Corporate Governance & Ethics

Wealth Management

Introduction to Financial Modelling

Introduction to Family Wealth Offices

Taxation, Compliance & Regulatory Governance for Family Enterprises

Program Elective

Applied Component: Internship / Applied Project Report

Semester 5

Strategic Business Management

International Business and Global Perception

Introduction to Banking, NBFC, Insurance

Corporate Valuation

Digital Transformation in Family Wealth & Business Ecosystems

Operational Strategy & Decision Analytics in Family-Run Organisations

Program Elective

Applied Component: Internship / Applied Project Report

Semester 6

Ancient Philosophy for Modern Businesses

Data Visualisation Tools and Techniques

Entrepreneurial Finance

International Finance

Managerial Accounting & Financial Control for Family Businesses

Innovation, Entrepreneurship & Next-Generation Family Enterprises

Program Elective

Applied Component: Internship / Applied Project Report

Semester 7

Alternative Investment Funds (AIF)

Emerging Financial Technologies

Semester 8

Derivatives & Risk Management

Why Choose BBA / BBA (Hons.) at ATLAS ISME?

Future-Ready Curriculum

Learn from Industry, Not Just Academia

Foundation Year: Build Your Base. Discover Your Edge.

Global Is Built In

Built For Outcomes

Practice > Theory

Where concepts meet execution, in and beyond the classroom.

Student Voices: Real Voices from the Program

Your guide to joining ATLAS BBA

Ready to Build a Business Degree That’s Built for the Real World?

Questions? We can read your mind

What is offered under BBA (Hons.) with Majors & Minors by ATLAS ISME?

Does BBA (Hons.) with a Majors & Minors at ATLAS ISME offer a globally benchmarked curriculum?

What kind of real-industry brand collaborations or marketing simulations are built into the learning experience at ATLAS ISME?

Does ATLAS ISME provide CAT and CFA exam coaching on campus?

How to get admission to the ATLAS ISME BBA program?

Can I choose electives across business, design and tech at ATLAS ISME?

Can ATLAS undergraduate students launch real startups while earning credits and how do these ventures receive support?

Can students align their coursework with professional certifications?

Learn from Industry,
Not Just Academia

Where concepts meet execution,
in and beyond the classroom.

Ready to Build a Business Degree
That’s Built for the Real World?