Students of the program learn the knack of compelling storytelling while gripping their readers with words and pictures. The degree is orchestrated to provide an in-depth understanding of print, audio, visual, outdoor and digital messaging to shape strategic plans for effective business communication.
As a student, you gain an understanding of the current philosophies of the media, with a focus on its social and cultural impact. The degree will inspire students to build communication plans that are stimulating, inspiring and leave a lasting impression. With the rapid evolution of media platforms, developing innovative concepts for dramatically capturing the attention of users has become a celebrated skill for the future.
As a student, you gain an understanding of the current philosophies of the media, with a focus on its social and cultural impact. The degree will inspire students to build communication plans that are stimulating, inspiring and leave a lasting impression. With the rapid evolution of media platforms, developing innovative concepts for dramatically capturing the attention of users has become a celebrated skill for the future.
After graduating in Communication Design, pursue a career working with creative agencies, start-ups, tech giants and multinational institutions to build compelling stories through brand and editorial design, digital product design, data visualisation, motion graphics, UX/UI design, publishing, broadcast media, space communication and interaction design.
The four-year B.Des in Communication Design syllabus is developed in collaboration with The Parsons School of Design. Parsons’ unique approach to interdisciplinary learning is celebrated and ranked as one of the top 3 art and design schools by QS World University Rankings by Subject. The syllabus is in alignment with the best global practices to bring depth in your research, writing, and critical reasoning skills that broaden your acuity and understanding of integrated and impactful communication.
Semester 01 | Elements of Design: 2D & 3D Drawing & Imaging – I Story of Art – I | Visual Thinking & Making Studio – I Colour Theory Objects as History |
Semester 02 | Space & Materiality Drawing & Imaging – II Story of Art – II | Visual Thinking & Making Studio – II Sustainable Systems Time |
Semester 03 | Core Studio – Typography I (Space, Form, Process) Introduction To Visual Culture – (History) Visual Communication – I (Imaging) | Core Studio – Typography II (Type Application) Introduction to Digital Skills – I |
Semester 04 | Core Studio – User Experience – I Introduction to Design Studies Visual Communication – II (Time Concepts) | Introduction to Digital Skills – II Core Studio – Typography – III |
Semester 05 | Core Studio – Communication Strategies – I Visual Communication – III (Social Communication) Visual Communication – IV (Contextualisation) | Semiotics Core Studio User Experience – II |
Semester 06 | Core Studio – Communication Strategies – II New Age Media Internship Project Report | Research Methodologies Visual Communication – V (Prototyping) |
Semester 07 | Thesis – I Design Management – I (Entrepreneurship) | Visual Communication – VI (Popular Culture)
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Semester 08 | Thesis – II Visual Communication – VII (Indian Idiom) | Design Management – II (Professional Practices)
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*We ensure that our curriculum constantly evolves to provide our students relevant academic experiences. In view of the same, the curriculum is subject to change based on industry standards and global benchmarks.
Backed by the mentorship of industry experts and peers, our students develop creative solutions for real-world gaps in design while enhancing their skills. Here are some of the awe-inspiring, impactful projects developed by our students
Our students have gone on to work with leading designers across the world and develop their own impactful brands.
Here’s what your peers have to say about their life at ATLAS and beyond…
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