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BBA (Hons.) Majoring in Marketing/Finance
/Business Analytics

Build the strategies that shape economies. Learn to forecast, value, and invest with confidence in a world that rewards data-driven financial leadership
Duration
4-Year Hons.
(Option to get degree after year 3)
Eligibility Criteria
60% in Class XII
(Any Stream) or equivalent IB / A-Levels with Maths
Next Intake
July 2026
Session begins from 15th July 2026

Design your degree in 2 steps

Your future is not one-size-fits-all — so why should your degree be? At ATLAS ISME, design a business education that's as dynamic as the world you're entering.
1
Major Track (Choose One)
Marketing
Finance
Business Analytics
The BBA (Hons.) in Marketing at ATLAS ISME is designed to nurture creative, strategic, and data-savvy marketers who can shape brands and drive growth in a dynamic global marketplace. The program builds strong foundations in consumer psychology, digital strategy, brand management, and marketing analytics.

Learning is immersive — through live projects, brand simulations, marketing labs, and masterclasses with industry leaders.
Each concept, from consumer insight to digital transformation, is explored through real business challenges. By the end of the program, you’ll be equipped to craft compelling campaigns, lead market strategies, and build brands that inspire — across industries, startups, or your own entrepreneurial journey.
#1
Brand Management & Strategy
#2
Market Research & Data-Driven Campaigns
#3
Digital Marketing & Analytics
#4
Market Research & Data-Driven Campaigns
#5
Market Research & Data-Driven Campaigns
#6
Market Research & Data-Driven Campaigns
#7
Brand Management & Strategy
#8
Market Research & Data-Driven Campaigns
#9
Digital Marketing & Analytics
#9
Market Research & Data-Driven Campaigns
#1
Understand markets and consumers to influence business outcomes
#2
Build impactful brands across industries and platforms
#3
Use data and tools to drive high-performing campaigns
#4
Turn insights into strategy that delivers results
#5
Create brand stories that attract and retain customers
#6
Leverage emerging technologies to optimize user experiences and engagement
Brand
Manager
Digital Marketing Specialist
Marketing Strategist
Social Media
Manager
Product Marketing Manager
Performance Marketing Manager
Content Marketing Lead
Consumer Insight Analyst
Growth
Hacker
Media
Planner
E-commerce
Strategist
Market
Research Analyst
2
Minor Track (Choose one)
3
Review Your Curriculum
Major
Marketing
Minor
Supply Chain
Management
Choose
Again

Semester 1

This course set covers core management, marketing, finance, and entrepreneurship, integrating AI, Excel, and design thinking, with insights into consumer behavior and Indian psychology for effective, data-driven decision-making.
Principles of Management
Explore foundational management concepts, including planning, organizing, leading, and controlling, to effectively run organizations.
Marketing Management & Consumer Behaviour
Understand marketing strategies and how consumer psychology drives purchasing decisions to create impactful campaigns.
Basics of Finance / Design Thinking for Businesses
Learn essential financial principles for business decisions, or apply design thinking to innovate and solve business challenges creatively.
Entrepreneurship Fundamentals
Gain insights into starting and managing ventures, developing business models, and fostering an entrepreneurial mindset.
Indian Behavioural Psychology
Study behavioral patterns, cultural influences, and psychological principles shaping individual and collective decision-making in India.
AI Tools and Excel for Decision Making
Develop skills to leverage AI technologies and Excel analytics for data-driven and efficient decision-making in business contexts.
ATLAS Elective
Provides interdisciplinary learning opportunities, integrating analytical thinking with diverse management domains.
Why our semester 1 curriculum outpaces every other business school
Leadership, analytics, and consumer insights combined with hands-on projects give you skills that outpace traditional classroom learning.

Semester 2

This set covers digital marketing, finance, innovation, economics, communication, and India’s constitutional framework for navigating modern business effectively.
New-age Business Models
Explore how digital transformation, sustainability, and innovation are reshaping traditional business frameworks for the future economy.
Digital Marketing
Learn strategies to build and grow brands online using SEO, social media, analytics, and content-driven marketing.
Financial Statement Analysis / Systems Thinking for Innovation
Understand how to interpret financial data for strategic decision-making, or apply systems thinking to design innovative, interconnected business solutions.
Economics
Gain a foundational understanding of market dynamics, economic policies, and their impact on global and local business environments.
Business Communication
Develop strong verbal and written communication skills to effectively express ideas and collaborate in professional settings.
Statistics for Business / Creative Thinking & Problem Solving
Master data interpretation for business insights, or strengthen creative reasoning to tackle complex challenges with innovative solutions.
ATLAS Elective/ Social Project
Expands multidisciplinary understanding by linking analytics and finance concepts with broader global perspectives
Orientation of Indian Constitution
Understand the key principles, rights, and governance structures shaping India’s constitutional and civic framework.
Why our semester 2 curriculum outpaces every other business school
Advanced analytics, modern business models, and strategic communication equip you to turn data and insights into real-world decisions from day one.

Semester 3

This course set blends marketing analytics, operations strategy, and sustainability into a cohesive learning experience. Students gain hands-on skills in negotiation, research, and supply chain optimization through simulations and real-world projects — developing agile, data-driven leaders ready to navigate global business challenges.
Selling & Negotiation
Introduces strategic sales planning and negotiation psychology through simulations and live case discussions.
SEO & SEM Strategy
Explores search engine optimization and marketing fundamentals, linking digital visibility with business growth.
Fundamentals of Supply Chain Management
Covers supply chain structures, sourcing, logistics, and efficiency management for global operations.
Introduction to Operations Management
Focuses on production planning, process optimization, and operational decision-making models.
Business Research Methods
Develop practical research skills for designing studies, collecting data, and analyzing results for informed decisions.
Internship
Apply classroom learning to real-world industry settings through structured professional experience.
Environmental Science and Sustainability
Understand environmental systems and integrate sustainability strategies into business practices.
Multidisciplinary Elective
Why our semester 3 curriculum outpaces every other business school
ATLAS blends marketing strategy with analytics, operations, and sustainability — shaping professionals who think critically, negotiate effectively, and lead with precision and purpose.

Semester 4

Develop a unified understanding of how marketing connects with operations. Students learn to manage people, processes, and logistics while applying analytics and ethical strategy to execute efficient, impact-driven marketing systems.
Organizational Behaviour & Human Resource Management
Explore motivation, leadership, team dynamics, and talent management to drive organizational success.
Content and Social Media Marketing
Covers storytelling, engagement strategies, and analytics-driven content planning across social platforms.
Marketing Analytics
Introduces data interpretation for marketing decisions, focusing on campaign measurement and consumer insights.
Demand Planning and Production Control
Explores forecasting, scheduling, and workflow optimization to balance supply and market demand.
Logistics and Transportation Management
Focuses on logistics frameworks, transport networks, and efficiency in end-to-end delivery systems.
Business Legal Communication and Ethics
Learn legal frameworks, ethical business practices, and effective professional communication.
Multidisciplinary Elective
Why our semester 4 curriculum outpaces every other business school
ATLAS integrates marketing strategy with real-world operations — combining analytics, logistics, and ethical leadership — while most schools teach these areas separately.

Semester 5

This course builds advanced expertise in brand strategy, digital marketing, and AI-driven business tools. Learners explore supply chain resilience, data storytelling, and vendor management while applying these skills through real-world projects and internships.
Building & Managing Brands
Explores brand identity creation, positioning, and management through real-world case applications.
Advanced Digital Marketing
Examines digital ecosystems, analytics, and strategy integration for complex marketing environments.
Procurement Strategies and Vendor Management
Focuses on supplier evaluation, contract negotiation, and strategic sourcing for operational efficiency.
Supply Chain Risk and Disruption Management
Studies methods to identify, assess, and mitigate supply chain vulnerabilities during crises.
AI Tools for Business
Introduces AI-driven platforms for automation, decision-making, and performance optimization.
Internship
Apply classroom learning to real-world industry settings through structured professional experience.
Data Storytelling (Effective Communication)
Transform complex data into clear, actionable narratives for business decisions.
Why our semester 5 curriculum outpaces every other business school
ATLAS fuses brand leadership, AI, and digital strategy with supply chain resilience — preparing graduates to drive data-informed business innovation.

Semester 6

This semester integrates strategic thinking, technological innovation, and analytical decision-making across management, marketing, and operations. Students gain a holistic understanding of how emerging trends and timeless philosophies shape modern business practices.
Strategic Management
Learn to formulate, implement, and evaluate business strategies for sustainable growth and competitive advantage.
Retail Management & E-commerce
Examines digital retail ecosystems, omnichannel strategies, and consumer experience management in both physical and online marketplaces.
Advertising & PR
Focuses on developing integrated advertising and public relations campaigns, blending creativity with audience analytics and media planning.
Supply Chain Analytics
Introduces analytical tools and techniques to optimize logistics, demand forecasting, and supplier performance using real-world datasets.
Service Operations Management
Covers operational design and process optimization in service industries, emphasizing customer experience, efficiency, and innovation.
Emerging Trends in Technology
Study the impact of AI, blockchain, and other emerging technologies on business innovation.
Ancient Indian Languages and Philosophy
Explore India’s linguistic and philosophical heritage to understand ethics, logic, and leadership principles.
Why our semester 6 curriculum outpaces every other business school
ATLAS blends strategic management, digital commerce, analytics, and ethics. This module equips learners to navigate evolving business environments with data fluency, innovation, and cultural depth.

Semester 7

This semester blends global business insight with analytical precision and communication mastery. Students learn to align cross-cultural understanding, marketing integration, and operational efficiency for a globalized business environment.
International Business & Global Perception
Understand how global markets, cultural diversity, and trade policies shape business strategies and cross-border operations.
Integrated Marketing Communication
Covers the coordination of advertising, PR, and digital tools to create unified brand messages.
Lean Six Sigma
Introduces process improvement frameworks that enhance efficiency and reduce operational waste.
Internship
Apply classroom learning to real-world industry settings through structured professional experience.
Academic Writing Skills (Research)
Develop research and writing skills to produce analytical, evidence-based business documents.
Why our semester 7 curriculum outpaces every other business school
ATLAS combines strategy, process excellence, and professional writing. This term prepares learners to operate effectively in international markets while maintaining clarity, consistency, and continuous improvement.

Semester 8

This course set strengthens analytical, visualization, and design-thinking capabilities while integrating AI-driven innovation. The research dissertation allows students to apply these skills to real-world business problems, fostering critical thinking.
Advanced Data Analysis Tools
Master advanced analytical techniques to extract actionable insights from complex business data.
Data Visualisation
Learn to communicate data effectively through clear and compelling visualizations.
AI-Powered Supply Chains
Focuses on integrating artificial intelligence for predictive logistics, automation, and performance optimization in supply chain networks.
Dissertation for Research Track
Conduct in-depth research on a chosen topic, integrating analytical and academic writing skills into a comprehensive study.
Why our semester 8 curriculum outpaces every other business school
ATLAS integrates advanced finance with sustainable operations and practical projects, equipping students to solve complex, contemporary business challenges effectively.

Why Choose BBA (Hons.) Majoring in Marketing/Finance/Business Analytics at ATLAS?

Future-Ready Curriculum

These are the right subjects to be future ready, the right programs to study to get a holistic learning about business.
01

Learn from Industry,
Not Just Academia

Courses led by CXOs, founders, investors, and global professionals.
02

Foundation Year: Build Your Base. Discover Your Edge.

In your first year, you’ll gain a holistic view of business across marketing, finance, entrepreneurship, and strategy building critical thinking and leadership skills.
03

Global Is Built In

Access Global Immersions, International Summer Schools, International faculty workshops & masterclasses, and Master’s progression pathways.
04

Built For Outcomes

Internship-ready. Startup-ready. Grad school-ready. Choose your path and we’ll help you launch it.
05

Practice > Theory

From day one, you’ll engage in live projects, business simulations, mock stock exercises, and brand sprints gaining experience through immersive courses and interactive sessions, all while building skills in problem-solving, communication, and decision-making.
06

Where concepts meet execution,
in and beyond the classroom.

The BBA (Hons.) Majoring in Marketing or Finance are designed to immerse you in the realities of business from day one. Through real-world simulations, industry projects, and hands-on learning experiences, you’ll develop the skills that top employers value most.
Live Industry
Projects
In marketing strategy, market research, and financial analysis
Startup Street Collaborations
Run brand campaigns or develop finance models for real ventures
Client Campaign Execution
Across digital, retail, and
fintech sectors
Field Research, Consumer Surveys
Hands-on Learning to real world research and data insights
Internships & Global Immersions
With agencies, corporates, and investment firms
Industry Projects & Showcases
Where you pitch to professionals and potential investors
Live Case
Studies
Drawn from top brands, startups, and financial institutions
Strategy & Financial Simulations
Replicating real-time business environments
Sprints & Investment Challenges
That test your creative and analytical thinking.
CXO-Led Masterclasses
From experts in marketing, finance, consulting, and beyond
Marketing &
Finance Labs
With live data, dashboards, and campaign tools
Design Jams &
Crisis Simulations
For high-pressure decision-making

Student Voices: Real Voices from the Program

Hear from our students
At ATLAS, we’re not just learning from books, we get to work on real challenges that actually make a difference.
Eshan Thackur
3rd Year
BBA Student
It feels like running our own little company sometimes.That hands-on experience is what makes being here so exciting.
Mahafrin Deboo
3rd Year
BBA student
I love the professors here and their enthusiasm, its not what they teach but what they bring to the class.
Ayush Bhatia
Class of 2023
BBA student
I always thought I knew Entrepreneurship, my perspective completely changed, thanks to my professors at ATLAS ISME
Diya Chanda
Class of 2023
BBA student
Eligibility
Indian Boards (ISC / CBSE / State Boards)
  • Minimum 50% overall in Class XII
A-Levels (UK)
  • Minimum grades A/B/C in 2 subjects
International Bacalaureate (IB)
  • Minimum of 24 points in 3 HL & 3 SL subjects

Ready to Build a Business Degree
That’s Built for the Real World?

Questions? We can read your mind

How is ATLAS ISME?
What is the eligibility criteria for the BBA programs at ATLAS ISME?
What undergraduate programs are offered by ATLAS ISME?
What is BSC Finance at ATLAS ISME?
What is offered under BBA (Hons.) with Majors & Minors by ATLAS ISME?
What is the BBA (Hons) in Digital Branding & Advertising?
What is the BBA (Hons) in Artificial Intelligence & Emerging Technologies at ATLAS?
What is the Global Immersion Program at ATLAS SkillTech University?
Is ISDI School Of Design & Innovation related to PARSONS New York?
Do ATLAS ISME offer bachelors or UG programs and what are the specialisations available?
What is the eligibility criteria for the Bsc. Finance programs at ATLAS ISME?
Is there an option to major in Finance or Marketing at ATLAS ISME?
What facilities are available at the ATLAS ISME campus?
What is the eligibility for the B.Sc. Finance program at ATLAS?
Does BBA (Hons.) with a Majors & Minors at ATLAS ISME offer a globally benchmarked curriculum?
Does the program include live projects or industry internships?
Is this a management program or a technology program?
How does the Global Immersion Program benefit ATLAS students?
What is ISDI School Of Design & Innovation best known for?
Are ATLAS ISME undergraduate programs UGC‑certified?
What is the eligibility criteria for the MBA programs at ATLAS ISME?
Are internships a mandatory part of the ATLAS ISME curriculum? Is there a Placement Team at ATLAS ISME?
How does this Bsc Finance programme at ATLAS ISME prepare students for global finance careers across markets?
What kind of real-industry brand collaborations or marketing simulations are built into the learning experience at ATLAS ISME?
What kind of careers can I pursue after this Bachelor of Business Administration (BBA) program?
Who can participate in the Global Immersion Program at ATLAS?
What are the admission criteria for ISDI School Of Design & Innovation?
What is the Multidisciplinary Approach at ATLAS ISME?
What is the application fee for BBA at ATLAS ISME?
What out-of-classroom learning opportunities are available at ATLAS ISME?
Does ATLAS ISME offer student accommodation and what amenities are included in ATLAS student housing?
Does ATLAS ISME provide CAT and CFA exam coaching on campus?
Does this program offer international exposure?
What careers can I pursue after this BBA in AI & Emerging Technologies?
Are faculty involved in the Global Immersion Program?
What is Parsons?
Do ATLAS ISME really provide industry immersions?
What is the application fee for B.Sc Finance at ATLAS ISME?
Do CXOs and industry leaders give guest lectures at ATLAS ISME, and how does their direct industry teaching differ from traditional classroom learning?
Is the ATLAS ISME campus eco-friendly and what green initiatives does ATLAS follow?
What kind of internships or externships are offered during the programme?
How to get admission at ATLAS ISME BBA program?
What is the global and industry immersion component at ISME?
Is this program appropriate for students who want to establish a tech-based business?
Is the ATLAS Global Immersion only for Management students?
How will ISDI School Of Design & Innovation support students from outside Mumbai?
What are the top career opportunities after a BBA from ATLAS ISME?
What is the application fee for an MBA at ATLAS ISME?
Does ATLAS ISME offer international exchange or global immersion programs?
How is the ATLAS ISME Smart Library helpful to students in terms of technology and access?
How are students exposed to real-world financial modelling and analytics challenges?
Can I choose electives across business, design, and tech at ATLAS ISME?
What is the admission process for the BBA in Digital Branding & Advertising?
What are the eligibility criteria for this BBA program in AI & Emerging Technologies?
Where is the ISDI School Of Design & Innovation Campus located?
What are the top career opportunities after a BSC in Finance from ATLAS ISME?
What is the admission process for the ATLAS ISME BBA program and how do I participate in each stage?
How does ATLAS ISME help students build both domain depth and cross-functional skills through its T-shaped learning model?
Does ATLAS ISME offer on-campus housing?
How does the programme support global immersion, study tours, or exchange opportunities?
Can ATLAS undergraduate students launch real startups while earning credits, and how do these ventures receive support?
What kind of workshops and academic sessions are included in global immersions?
Will I Get a PARSONS Certificate?
How are ATLAS ISME’s future-focused programs, like BBA in Digital Branding or AI & Emerging Tech, different from a traditional BBA degree?
What do I need to submit if I have already taken my final board (Class 12 Examination Or Equivalent Exam) examinations?
What are the career benefits of studying in Mumbai’s BKC business district at ATLAS ISME?
Is the B.Sc. Finance curriculum aligned with the CFA Program and does it help in CFA preparation?
Which universities ATLAS students have visited in the past under the global immersions program?
Do you teach AI?
What kinds of real-world simulations and decision-making scenarios are included in the ATLAS ISME academic curriculum?
Is a domicile certificate required for Maharashtra based students during the admission process at ATLAS ISME?
What kinds of real-world simulations and decision-making scenarios are included in the ATLAS ISME academic curriculum?
Does ATLAS ISME provide CAT and CFA exam coaching on campus?
Can students align their coursework with professional certifications?
Is the Global Immersion program the same for all courses and schools at ATLAS?
Does ISDI School Of Design & Innovation have a campus?
Can ATLAS ISME undergraduate students launch real startups while earning credits, and how do these ventures receive support?
What if I am awaiting my Class 12 or equivalent final exam results during the ATLAS ISME admission process?
What out-of-classroom learning opportunities are available at ATLAS ISME?
How does direct industry teaching from CXOs and founders benefit B.Sc. Finance students at ATLAS ISME?
How experienced is your faculty?
Do ATLAS ISME students get global exposure during their undergraduate studies?
What is the international admission policy at ATLAS SkillTech University for NRI, OCI, and foreign candidates?
What is the Global Business Pathway program with Northeastern University?
How can I know my eligibility for the ISDI School Of Design & Innovation scholarship?
Does ATLAS ISME have campus placements for its students? What are some real career outcomes of ATLAS ISME students?
What is the reservation policy for admissions at ATLAS ISME?
Does ATLAS ISME provide CAT and CFA exam coaching on campus?
What is the Admission Process for ISDI School Of Design & Innovation?
Do ATLAS ISME offer experiential learning? What is the teaching methodology at ATLAS ISME?
Which Indian boards are recognised by ATLAS ISME/ATLAS SkillTech University?
Does ISDI School Of Design & Innovation provide student housing?
How is ATLAS related to ISDI School Of Design & Innovation?
What programs are offered by ISDI School Of Design & Innovation?
Why Should I Choose ISDI School Of Design & Innovation for Design?
What kind of industry exposure can I expect at ISDI School Of Design & Innovation?
What kind of industry exposure can I expect at ISDI School Of Design & Innovation?
What is the Master’s Progression Program offered by ISDI School Of Design & Innovation in collaboration with Parsons?
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