As the last decade witnessed a rapid evolution of the business landscape, our students will be learning an advanced tech-powered syllabus with opportunities to demonstrate innovative thinking across management, entrepreneurship, finance, accounting, marketing, digital media and advertising. They will be exposed to identifying needs, managing complications and uncertainties, and determining a way forward to the most profitable solutions, along with significant opportunities for experiential learning. All this while developing interpersonal skills to lead an organisation effectively.
Semester 01 | Core Principles of Management Entrepreneurship Fundamentals Fundamentals of Marketing Introduction to Accounting / Behavioural Science (Psychology) | Programme Elective (Choose any 1) Fundamentals of Statistics Advanced Excel Brand Image & Personality Introduction to AR & VR |
Semester 02 | Core Organisational Behaviour Lean Product Process Development Consumer Behaviour & Insights Introduction to Finance / Environment & Sustainability (ESG) | Programme Elective (Choose any 1) Coding & Computing Cloud Computing Portfolio Management Game Design |
Semester 03 | Core Microeconomics Tech Entrepreneurship Introduction To Brand & Brand Building Operational Finance / Political Science | Programme Elective (Choose any 1) Introduction to Databases Fintech Brand Extension & Licensing Game Art 1 |
Semester 04 | Core Macroeconomics Creating Shared Value (CSV) Digital Marketing Financial Management / International Relations | Programme Elective (Choose any 1) Data Visualisation Information Security Brand Content (Corporate & Digital) Game Art 2 |
Semester 05 | Core Logistics & Operations Management / Sociology | Programme Elective Business Intelligence Blockchain Technology Future Trends In Branding Game Development 1 | Specialisations |
Semester 06 | Core Business Ethics & Corporate Governance / Ancient Philosophy | Programme Elective Dissertation/ Capstone Capstone Project – Brand Management Game Development 2 | Specialisations |
*We ensure that our curriculum constantly evolves to provide our students relevant academic experiences. In view of the same, the curriculum is subject to change based on industry standards and global benchmarks.
Semester 01 | Core Principles of Management Behavioural & Social Psychology Excel for Decision Making Elective ATLAS Elective | Specialisations Business Analytics
Entrepreneurship
Marketing for a Digital World
Finance & Accounting
|
Semester 02 | Core Economics Fundamentals of Research Communication & Presentation Elective ATLAS Elective | Specialisations Business Analytics
Entrepreneurship
Marketing for a Digital World
Finance & Accounting
|
Semester 03 | Core Strategic Management Business Ethics & Corp. Gov. Structured Thinking: Consulting Consulting Challenge Political Science Elective ATLAS Elective | Choose Any 2 Specializations consisting of 2 papers each (marked in blue) from BA|ENT|MKT|FIN OR Choose 1 Specialization of 4 papers each from ENT|MKT|FINBusiness Analytics (Only available in dual specialization)
Entrepreneurship
Marketing for a Digital World
Finance & Accounting
|
Semester 04 | Core Organizational Behaviour & Change Management Business Law Industry Toolbox – Everyday Essentials Sustainability & Impact Challenge Elective ATLAS Elective | Choose Any 2 Specializations consisting of 2 papers each (marked in blue) from BA|ENT|MKT|FIN OR Choose 1 Specialization of 4 papers each from ENT|MKT|FINBusiness Analytics (Only available in dual specialization)
Entrepreneurship
Marketing for a Digital World
Finance & Accounting
|
Semester 05 | Core Human Resource Management Global Current Affairs: Power, Privilege, and Social Justice Negotiation VUCA Leadership Challenge Part 1 | Choose Any 2 Specializations consisting of 2 papers each (marked in blue) from BA|ENT|MKT|FIN Business Analytics (Only available in dual specialization)
Entrepreneurship
Marketing for a Digital World
Finance & Accounting
|
Semester 06 | Core Operations and Supply Chain Management Leadership Through Indian Culture AI Tools for Business VUCA Leadership Challenge Part 2 | Choose Any 2 Specializations consisting of 2 papers each (marked in blue) from BA|ENT|MKT|FIN Business Analytics (Only available in dual specialization)
Entrepreneurship
Marketing for a Digital World
Finance & Accounting
|
*We ensure that our curriculum constantly evolves to provide our students relevant academic experiences. In view of the same, the curriculum is subject to change based on industry standards and global benchmarks.
Semester 01 | Core Principles of Management Entrepreneurship Fundamentals Fundamentals of Marketing Introduction to Accounting / Behavioural Science (Psychology) | Programme Elective (Choose any 1) Fundamentals of Statistics Advanced Excel Brand Image & Personality Introduction to AR & VR |
Semester 02 | Core Organisational Behaviour Lean Product Process Development Consumer Behaviour & Insights Introduction to Finance / Environment & Sustainability (ESG) | Programme Elective (Choose any 1) Coding & Computing Cloud Computing Portfolio Management Game Design |
Semester 03 | Core Microeconomics Tech Entrepreneurship Introduction To Brand & Brand Building Operational Finance / Political Science | Programme Elective (Choose any 1) Introduction to Databases Fintech Brand Extension & Licensing Game Art 1 |
Semester 04 | Core Macroeconomics Creating Shared Value (CSV) Digital Marketing Financial Management / International Relations | Programme Elective (Choose any 1) Data Visualisation Information Security Brand Content (Corporate & Digital) Game Art 2 |
Semester 05 | Core Logistics & Operations Management / Sociology | Programme Elective Business Intelligence Blockchain Technology Future Trends In Branding Game Development 1 | Specialisations |
Semester 06 | Core Business Ethics & Corporate Governance / Ancient Philosophy | Programme Elective Dissertation/ Capstone Capstone Project – Brand Management Game Development 2 | Specialisations |
*We ensure that our curriculum constantly evolves to provide our students relevant academic experiences. In view of the same, the curriculum is subject to change based on industry standards and global benchmarks.
Backed by the mentorship of industry experts and peers, our students develop creative solutions for real-world gaps in design while enhancing their skills. Here are some of the awe-inspiring, impactful projects developed by our students.
Our students have gone on to work with leading corporates across the world and develop their own impactful brands.
Here’s what your peers have to say about their life at ATLAS and beyond…
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Off Bandra-Kurla Complex (BKC)
LBS Marg, Kurla West,
Mumbai- 400070
UG Degree Programs
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B.Des : +91 77188 65341
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PG Degree Programs
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