The emphasis is blending employability with analytical skills, the ability to solve problems and a vision to take on the challenges of the future in a socially sensitive manner. The program takes into account the ongoing 4th industrial revolution with a tech-infused syllabus encompassing opportunities to demonstrate innovative thinking across finance, marketing, entrepreneurship, business analytics and Digital Marketing & Advertising. The students are moulded into experts who possess deep technical competencies, critical thinking capabilities, creative edge, and a design mindset.
After completing MBA, one can choose to pursue a career as an entrepreneur or join the management workforce in the field of marketing or finance to work with creative agencies, start-ups, or tech giants.
Trimester 01 | Interpersonal Communication Programming lab I Marketing Management Cost and Management Accounting | Macroeconomics Legal Aspects of Business Entrepreneurial Fundamentals Understanding Advertising |
Trimester 02 | International Business Digital Marketing Financial Statements – Accounting & Analysis Research methodology | Managerial Economics Ethics and Corporate Governance Social Entrepreneurship Brand Management & Strategy |
Trimester 03 | Financial Management Integrated Marketing Communication Corporate Strategy Organisational Behaviour | Total Supply Chain Business Statistics Data Visualization Principles and Practice of PR |
Core: Innovation and Design Thinking, Cloud Computing | |||||
Trimester 04 | Major in Finance Corporate Finance & Valuation Leasing, Hire Purchase, Project & Infrastructure Finance, Corporate Governance Financial Analytics | Major in Marketing Consumer Behaviour Services Marketing Marketing Analytics | Major in Entrepreneurship Innovation in FMB and SMEs Fin Tech Ventures Growth Hacking | Major in Business Analytics Applied Statistics R Programming Data Mining & warehousing | Digital Marketing & Advertising Multimedia Content Creation for Brand Storytelling Advertising Strategy Copy-writing |
Core: Business Operations Management, Blockchain Technology | |||||
Trimester 05 | Major in Finance Banking Insurance & NBFC Financial Modelling Investment Banking, Merger Acquisitions & Corporate | Major in Marketing Sales & Distribution Management Retail & E-Commerce Experiential Marketing (Digital Campaign Planning) | Major in Entrepreneurship Business Model Innovation Capital, Terms Sheets & Valuations Data Fundamentals for Entrepreneurship | Major in Business Analytics Machine learning Big Data Analytics Advanced Programming concepts | Digital Marketing & Advertising Client & Agency Relationship The Media Plan Influencer Marketing |
Core: Capstone | |||||
Trimester 06 | Major in Finance Global Finance Financial Engineering & Risk Management Behavioral Finance | Major in Marketing Luxury Marketing Digital Marketing Strategy (Social listening and ORM) Rural Marketing | Major in Entrepreneurship Dynamics of growing D2C and B2B brands Tech and Social Entrepreneurship Fund raising & Investor Relations | Major in Business Analytics Deep learning Recommender System Advanced analytics (HR, Marketing, Finance) | Digital Marketing & Advertising Account management& account planning Branding & Customer Experience Advertising Campaigns |
*We ensure that our curriculum constantly evolves to provide our students relevant academic experiences. In view of the same, the curriculum is subject to change based on industry standards and global benchmarks.
Backed by the mentorship of industry experts and peers, our students develop creative solutions for real-world gaps in design while enhancing their skills. Here are some of the awe-inspiring, impactful projects developed by our students.
| Semester 01 | Professional Communication and Life Skills | Skill and Technology | Business Strategy & Operations | Career and Leadership Development | |
| Professional Communication and Presentation Skills | Modern Age AI Tools (Generative AI Tools) | Global Business Environment | Career and Leadership Development I: Career Planning and Goal Setting | ||
| Finance | Marketing | Entrepreneurship and Family Business | Business Analytics | Digital Marketing and Advertising | |
| Financial Statement Analysis | The 21st Century Marketing | Entrepreneurship and Family Business 101 | Driving Decisions by Excel (Basics & Advanced) | Introduction to Digital Marketing | |
| Semester 02 | Professional Communication and Life Skills | Skill and Technology | Business Strategy & Operations | Career and Leadership Development | |
| Managing Self and People Skills | Human-Centered Design Thinking | CSR, SDGs and Business Research | Career and Leadership Development – II: Personal Branding and Professional Networking | ||
| Semester 03 | Professional Communication and Life Skills | Skill and Technology | Business Strategy & Operations | Career and Leadership Development | |
| Organisational Behaviour and Universal Human Values | Cyber Security Management | Economics for Decision Making | Career and Leadership Development III: Emotional Intelligence and Resilience | ||
| Semester 04 | Professional Communication and Life Skills | Skill and Technology | Business Strategy & Operations | Career and Leadership Development | |
| Corporate Governance, Professional Ethics & Law | Supply Chain Analytics | Corporate Strategy | Career and Leadership Development IV: Diversity, Equity, and Inclusion in Leadership, and Capstone | ||
Semester 02
| Finance | Marketing | Entrepreneurship and Family Business | Business Analytics | Digital Marketing and Advertising |
HYPER FINANCE
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HYPER MARKETING
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HYPER Entrepreneurship & Family Business
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HYPER Business Analytics
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Semester 03
| Finance | Marketing | Entrepreneurship and Family Business | Business Analytics | Digital Marketing and Advertising |
HYPER FINANCE
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HYPER MARKETING
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HYPER Entrepreneurship & Family Business
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HYPER Business Analytics
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DUAL
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DUAL
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ELECTIVE
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Semester 04
| Finance | Marketing | Entrepreneurship and Family Business | Business Analytics | Digital Marketing and Advertising |
HYPER FINANCE
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HYPER MARKETING
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HYPER Entrepreneurship & Family Business
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HYPER Business Analytics
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DUAL
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DUAL
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DUAL
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DUAL
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DUAL
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ELECTIVE
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ELECTIVE
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ELECTIVE
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ELECTIVE
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*We ensure that our curriculum constantly evolves to provide our students relevant academic experiences. In view of the same, the curriculum is subject to change based on industry standards and global benchmarks.
Our students have gone on to work with leading designers across the world and develop their own impactful brands.
Here’s what your peers have to say about their life at ATLAS and beyond…
Tower 1- Equinox Business Park,
Off Bandra-Kurla Complex (BKC)
LBS Marg, Kurla West,
Mumbai- 400070
UG Degree Programs
BBA : +91 84339 10206
B.Des : +91 77188 65341
B.Tech : +91 89768 70842
PG Degree Programs
MBA : +91 73044 64621
M.Des : +91 7304464514
