This cross-disciplinary skill demands an in-depth understanding of aesthetics, lifestyle, culture and social perceptions in mixed media like print, photography, film, outdoor and digital to create compelling stories for brands.
As a student, you can expect to get behind the history of fashion, focusing on its business, social, and cultural impact. The degree will foster students to articulate the compelling language of fashion. Developing narratives with words & style – underpinned by contemporary & historical knowledge of the multi-billion-dollar fashion industry is a celebrated skill of the future.
After graduating in Fashion Communication & Styling, one can pursue a career working with creative agencies, start-ups, tech giants or cultural institutions to develop compelling narratives through merchandising, publishing, photography, fashion editing, casting agent, PR consultant, illustrator & more.
The four-year B.Des in Fashion Communication & Styling syllabus is developed in collaboration with The Parsons School of Design. Parsons’ unique approach to interdisciplinary learning is celebrated and ranked as one of the top 3 art and design schools by QS World University Rankings by Subject. The fashion communication & styling program is designed to help students integrate business and communication strategy with fashion practices while exploring new media channels and techniques.
Semester 01 | Elements of Design: 2D & 3D Drawing & Imaging – I Story of Art – I | Visual Thinking & Making Studio – I Colour Theory Objects as History |
Semester 02 | Space & Materiality Drawing & Imaging – II Story of Art – II | Visual Thinking & Making Studio – II Sustainable Systems Time |
Semester 03 | Fashion System Orientation Visual Communication – I Creative Technicals | Intro to Fashion, Culture & Society Fashion Illustration (Elective) |
Semester 04 | Business Models & New markets ATLAS School Elective Fashion Styling – I (Studio) | History of Fashion (Seminar) Fashion Photography Apprenticeship |
Semester 05 | Fashion Writing – I Speculative Fashion Motion Graphics and Filmmaking | Fashion Marketing Communications Research Methods |
Semester 06 | Luxury Brand Communications Fashion Writing – II Experiential Fashion | Fashion Styling – II Visual Merchandising & Art Direction Internship |
Semester 07 | Thesis – I: Ideation New Age Media | Branding in The Digital Age |
Semester 08 | Thesis: Resolution Portfolio Presentation Techniques | Fashion Entrepreneurship Liberal Art Elective |
*We ensure that our curriculum constantly evolves to provide our students relevant academic experiences. In view of the same, the curriculum is subject to change based on industry standards and global benchmarks.
Backed by the mentorship of industry experts and peers, our students develop creative solutions for real-world gaps in design while enhancing their skills. Here are some of the awe-inspiring, impactful projects developed by our students.
Our students have gone on to work with leading designers across the world and develop their own impactful brands.
Here’s what your peers have to say about their life at ATLAS and beyond…
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